Working on something new for business owners who want to stand out and stay top of mind—without constantly posting, running ads, or chasing the algorithm. Because getting someone's attention is one thing. Giving them a reason to remember your business is another. I'm exploring some different ways to do that in my free Get Your Merch Made community. Come join the conversation.

In the COMMENTS BELOW, please share a Skool community you think is doing really great things. It can be one you've participated in yourself or one that you've heard from others is amazing. Please do the following: 1. Tell us the name of the community and link to it (affiliates allowed). 2. Tag the person who owns the community. If they are not in the CLASSIFIEDS, then please send them a DM and let them know that you mentioned them here. I promise you will make their day! 3. Describe why the group is so wonderful and how it has helped you. Please DO NOT just copy and paste the About page! 4. Comment on each others comments and scroll through the referrals to see if there's an amazing group you are missing out on! Thanks so much for supporting each other and this community! Please note that any #FriendFriday mentions that are created as new posts will be deleted. Thanks! Please DO NOT promote yourself. 🤨. The entire community is for promoting yourself. This post is for celebrating someone else. 😊

I'm exploring different ways businesses can stand out and stay remembered. Drop your answer in the poll! Join my free Get Your Merch Made community, where we talk about turning physical products into real marketing opportunities that others aren't doing. (And you don't need to worry about getting anything made... I do it all for you.)

For the women who are fucking brilliant at teaching, educating, and being useful… but have accidentally built a content strategy and a business around never actually having to be seen then wondering why the fuck no one is buying your shit 😅 Especially the neurospicy ones who learned early how to say the right thing, be the right amount of everything, and generally not be too much for anyone else… enter The Good Girls Guide to Content A 30 day cohort that might just change a hella lot.

𝗢𝗻𝗲 𝗣𝗼𝘀𝘁 𝗙𝗿𝗼𝗺 𝗮 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗛𝗼𝗼𝗸𝗲𝗿𝘀 𝗚𝗮𝘃𝗲 𝗠𝗲 𝗦𝗶𝘅 𝗠𝗲𝗿𝗰𝗵 𝗜𝗱𝗲𝗮𝘀 A member of my community runs a crochet community. She calls her members Hookers! Which already tells you she knows exactly who her people are. Her recent post joked about the possible side effects of learning to crochet: • Buying yarn for projects you haven’t started. • Saying “just one more row” at midnight. • Collecting unfinished WIPs. • Calling the yarn stash an “investment.” • And eventually referring to yourself as a hooker in public. I read it and immediately started creating merch in my head. Project bag: One Stitch at a Time Row counter: One Row at a Time Stitch-marker tin: Emergency Hooker Supplies Project tags: Still Working My Program / It’s Complicated / On a Break Crochet notebook: My Recovery Plan — for recovering all those unfinished WIPs. Tool pouch: One Stitch at a Time — Hooker Survival Kit None of those ideas came from browsing “best merch for crocheters.” They came from the culture she had already created. The language. The habits. The inside jokes. The things her people immediately recognize as theirs. The products aren’t the idea. Her community is. Sometimes the best product ideas are already sitting in the way your customers talk. What’s one phrase or inside joke that would immediately tell your customers, “this was made for us”? Join my free community, GET YOUR MERCH MADE and give me one phrase, joke, habit or problem your clients, customers or members understand that an outsider probably wouldn’t. Let’s see what might be hiding inside it.