If you’re trying to decide how much to spend on a client gift, price is probably not the first decision you need to make. There isn’t one magic dollar amount that makes a gift feel thoughtful. Start with the relationship and what you want the gift to communicate. - Is this marking a major milestone? - Thanking a long-term client? - Welcoming someone at the beginning of the relationship? - Recognizing something specific they accomplished? A $150 box of generic stuff can feel less personal than a $30 product connected to something the client actually said, uses, or cares about. Spending more can make the product more expensive. It doesn’t automatically make it more meaningful. Decide what the gift needs to say first. Then set a budget that lets you say it well. If you’re working on a client gift and want help thinking through the moment before you choose the product, join my free Skool community, Get Your Merch Made.

If you’re trying to choose a giveaway for a conference or event, don’t start with “What’s popular?” Start with what happens after someone leaves your booth. A good event giveaway gives them a reason to put it in their bag and take it home. I call that the Carry-On Test. Ask whether it makes sense for this audience, connects to the event or conversation, and gives them a reason to remember why it came from you. A clever product can work. A practical product can work. Even something completely unnecessary can work if it creates a moment or sense of belonging people actually want to be part of. The problem is the random product chosen because it was easy to order. Before you pick the item, decide what job it needs to do after the event is over. If you’re planning event merch and want help figuring out what that job should be, join my free Skool community, Get Your Merch Made. Bring the audience, event and goal. We’ll start there.

I'm looking for a specific niche for my new community - A membership Box Creator who teaches others to create event boxes for their events and programs. Thanks!

This is a fun one. This morning, I received a DM from @Joe Hache because he has created a mascot for the skool CLASSIFIEDS. Meet "CLASSY"! I'm sure you'll love her as much as I do. Thanks, Joe! You can check out Joe's community, The Creative Jukebox here.

You spent months building your workshop. You nailed the delivery. People took notes. People said it was transformational. And then they went home. Three weeks later, you check in. Half the group hasn't opened the workbook. The other half can't find it. Not because they didn't care. Because a PDF in a downloads folder has to compete with every other file that landed there since. And none of them are getting opened either. Here's what they're still using a year later: A coach gave every workshop graduate a Framework Deck. Fifty-four cards, each one tied to a concept from the workshop. Pull one card each morning. Ninety seconds. It keeps the method alive between calls. Three years later, clients still send her photos of the deck on their desk with the caption "couldn't start my day without this." That's not a workbook. That's a tool that lives where they work. The question isn't "what should I include in the workbook?" It's "what would help them remember, use, or act on what just happened in that room?" Because the goal isn't to remind them you exist. It's to help them use what you taught — and remember who helped them get there. If you want to turn your workshop into something people actually use after they leave the room, that's what we do inside Get Your Merch Made, my free community. Join me.