The traditional customer journey is dead. The familiar path—from Google search to your website—has been fundamentally rerouted. Today, the most critical purchase decisions are made not on your site, but within the quiet, conversational interface of Answer Engines like ChatGPT and Perplexity. This isn't a future trend; it's today’s reality. 💯 The numbers behind this tectonic shift are undeniable: - A staggering 80% of shoppers now make at least half their buying decisions in conversation with AI. - These AI-native shoppers are 2-3 times more likely to purchase, representing your most valuable customer segment. - After the decision is made, 70% simply proceed to checkout on Amazon, your brand site, or a retail store, bypassing the discovery phase entirely. ⭐Why This Is the Only Thing That Matters Now The biggest risk for your business isn't falling behind the competition; it's becoming completely invisible. If your brand isn't the trusted recommendation in these initial AI conversations, you don't exist in the customer's mind. The consideration phase is over before you even get an invitation. But for the entrepreneurs who see this shift for what it is—a once-in-a-generation opportunity—the rewards are immense. Answer Engine Optimization (AEO) allows you to bypass the competition entirely, capturing high-intent buyers at the precise moment of decision. You’re not just joining the conversation; you’re becoming the conclusion. The Tangible Gains: What You Will Achieve with AEO - The Pre-Sold Customer: Buyers are guided directly to your doorstep, armed with a clear recommendation from a trusted source (the AI). The sale is already 80% complete. - Hyper-Efficient Marketing: Stop shouting into the marketing void. AEO focuses your resources on the single most leveraged point in the new customer journey: the moment of decision. - An Unshakeable Digital Legacy: We build your brand’s authority into the very fabric of the internet—on platforms like Wikipedia, Reddit, and industry forums—making you a foundational source of truth that AI trusts for the long term.

Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!