How I Keep an 88% Show-Up Rate (Instead of 60–70%)
Most people are happy with 60–70% show-up rates. To me, that’s the most annoying thing in the world. So I don't do that, I keep a 88%+ Here’s how in just 3 simple steps: 1. Pre-Call Sequence (Do this after they booked) I send a short personalized video before the call. They already know me, feel connected, and trust I’m real. I also remind them to accept the calendar invite, no loose ends. 2. Nurture Content I send content for them to go through before the call. This does three things: - They get value → reciprocity kicks in. - They’ve invested time → sunk-cost fallacy keeps them accountable. - They’re pre-sold → sales call feels smoother. 3. I Don’t Get Ghosted If someone goes silent, I send 2 messages: A: If there’s still time → “Hey [Name], did you get this? Are we still good for [TimeSlot]?” B: If it’s within 8 hours of the call → “Hey, I saw you didn’t respond — can you get back to me in the next 2 hours or I’ll have to cancel the meeting and open it up for someone else.” Simple. Clear. Respectful. And it works. Bonus tip: If they booked let's say 4 days in advance and you send the first sequence always send another reminder one day before, just to remind them again for the call! This way they have more time to go trough the nurture content ;) What's your favorite trick for increase show up rates? Stay Limitless