Hormozi's clever behind-the-scenes redemption strategy

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As many of you know, I signed up to donate copies of his new book Money Models to other people and get some advanced playbooks for our marketing agency.

Since I have hundreds of copies(DM me if you want one redemption code!) I was planning on getting a lot of copies at once for myself and then shipping them to clients and friends.

However you can't.

With a code, you can only buy 1 at a time and Hormozi charges $9.75 per shipping... per order to a US address.

And it got me thinking... I must admit that it is pretty smart. People who are serious about getting a copy will be getting a discount because it retails at $30+shipping but it also makes people who received a code to have some skin in the game and pay for shipping and handling.

And I would venture to say he may even be profiting a tiny bit on that $9.75 (after all he just sold 2m+ books, I'm sure he has a volume discount lol)

So he charged us, the people who wanted to get all the goodies like me.

And then he's charging the people who get the book delivered.

Genius right?

What other ninja shit did you notice him do during this event? Share it below lets see if we all noticed.

Ill be sharing more stuff I noticed on other posts so like this one to not miss the next posts I'm gonna write soon!

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