I recently started a small weight loss challenge for current and past clients. About 11 people total. The focus is not scale weight, it is effort and participation. What I’m tracking: - Showing up to workouts - Completing weekly tasks - Attending bi-weekly group calls - Building habits - Intuitive eating or macro tracking - Consistency over perfection I’m honestly surprised by how committed they are, high attendance on group calls, tasks getting checked off, people asking better questions and more ownership across the board. The biggest takeaway so far, the group dynamic matters more than I expected. The added layer of shared accountability seems to help with some behavior change. It’s early, but this reinforced something important for me, support systems drive consistency more than willpower ever will. If you run 1:1 coaching only, it might be worth testing some form of group support alongside it!

Alright trainers… let’s make this fun (and surprisingly useful) :) Drop ONE GIF that describes your niche — the type of clients you work with. Rules: a. Post 1 GIF only (no text explanations 👀) b. Then reply to the person above you and guess their niche c. Keep it light, keep it fun Examples: Busy moms • athletes • fat loss • menopause • golf performance • online coaching… you name it! Let the guessing begin 👇

If you’re getting a lot of “I need to think about it” after you pitch the price… it’s easy to assume the lead just isn’t serious, but most of the time, that’s not what’s happening 😬 They are interested. They do want results. They’re just not confident enough yet to say yes. And that’s what objections really are: a lack of clarity + a lack of confidence. The good news is you can prevent almost every objection before it ever shows up if you know what to listen for and what to ask earlier in the conversation. Here are the five most common sales objections, and the simple fix for each 🛠️ 1) “It’s too expensive.” This almost never means “I can’t afford it.” It usually means: “I don’t see why it’s worth it.” Don’t rush to defend your price. Instead, slow down and say, “Before we talk numbers, I want to make sure you can clearly see what this helps you do and why it works.” Then connect your offer to their real life by asking "What does staying stuck cost them? Energy? Confidence? Stress? Health? Another year of starting over?" When the value is clear, the price feels fair. 2) “I need to ask my partner.” This isn’t a problem at the end of the consult. It’s a question you should’ve asked near the beginning. Try this question earlier in your convo, “Do you have support at home if you decide to do this?” and "Do they know you're here?" 3) “I don’t have time.” Translation: “I’m scared I won’t be able to keep up.” Before you present the offer, ask: “What’s a realistic amount of time you can commit to fitness each week?” Whatever they say, believe them. Build the plan around that. When your program fits their schedule, “time” disappears as an objection. 4) “I’m not sure about 6 or 12 months.” This isn’t about time. It’s about uncertainty. If they can’t picture what those months look like, the commitment feels huge. Fix it by giving them a simple roadmap that gets them excited about their dream outcome. When they can see the path, they stop fearing the timeline. 5) “I don’t like working out.”

Happy Friday, everyone! Since we’re officially making the move into Skool, I wanted our first big live event in here to be a GOOD one. To celebrate, we’re bringing back one of my favorite guest experts ... Dr. Justin Brink! This training is all about how to use assessments to: - Immediately demonstrate value to prospects by running on-floor assessments - Quickly identify pain points and muscle imbalances (without overthinking it) - Effectively customize your programming for every client - and, so much more! Save the Date >>> Monday, Feb 9th at 5pm PST / 8pm EST Drop your questions below & let's get this party started! xx Ann

You made it. You’re in! This community exists to help you build an in-demand, integrity-driven training business that lasts. No 'get rich quick cash frameworks'. Just proven systems, direct feedback, and a community that’s got your back. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝: Introduce yourself below 👇 1. Share your name and where you train (in-person, online, hybrid) 2. What you big 2026 business goal ($1k month, growing social media presence, client programming, etc) 3. One fun fact about you outside your business From all of us here at Mind Pump, welcome to our community of elite trainers! We are so excited to welcome you as the newest member! ⁣ ⁣ You are in the right place here 💪🔥