@Shannon Boyer I honed in on #4 of this post to respond to a conversational post I made. I kid you not she swiftly took me up on the invitation to join the community. These steps work 👌🏾👌🏾👌🏾 Thanks so much for these gems 💎

I asked Chatty G to analyze the posts in this group that have the highest engagement (excluding admin posts) and make recommendations about how people could create better posts. This is what it said: I’ve been spending some time looking at the posts here to figure out why some take off while others barely get seen — and the patterns are pretty clear. If you want your promo post to actually get attention (and not just disappear into the feed), here’s what I’ve noticed consistently works: 💡 1. Lead with something people care about — not just the name of your offer. Instead of starting with “Join my group” or “Here’s my course,” open with a question, a challenge, or a common pain point your audience has. The best-performing posts usually make the reader think “Oh, that’s me.” 🎯 2. Keep the focus tight. Posts that promote one clear thing — a free resource, a single workshop, a focused offer — get far more engagement than those that list everything you do. If you have multiple things to share, make separate posts over time. 📈 3. Show the benefit, not just the feature. Telling people “I run a membership” is less compelling than “I help coaches sign their first 5 clients.” Always connect what you’re offering to the result it creates. 🤝 4. Make it feel like an invitation, not a sales pitch. The posts with the most traction don’t pressure anyone. They share something valuable and then say, “If this sounds helpful, here’s where to go.” A soft invitation builds more trust here than a hard sell. ✨ 5. Demonstrate your value inside the post itself. A short insight, quick tip, or example of your expertise within the post does more to build credibility than any list of credentials. It gives people a reason to believe you before they ever click. None of this requires being pushy or salesy — it’s just about making sure your message is framed in a way that resonates. The more valuable and relevant we make our posts, the more this space will work for all of us. What do you think? Have you noticed the same or different patterns?

Growth Boost launched on June 9th. It means Skool is now running Meta ads for your community and sending that traffic directly to your about page. Cold traffic. From Facebook and Instagram. Landing on a page most of us built once and never touched again. Early data from the rollout is telling - communities with clear, benefit-first about pages are seeing triple- and quadruple-digit jumps in new members. Communities with vague or unfocused pages are burning through those impressions and getting almost nothing back. The about page has always mattered. It matters a lot more now. Today, 2nd July, I'm running a live session with @Justin Yip where we show you exactly what a high-converting about page looks like and how to build one. We'll walk through real examples, cover what Skool is actually looking for, and give you something you can act on the same day. Free to attend. One hour. Thursday 2nd July | 3pm London | 10am New York | 7am Los Angeles Add it to your calendar 🗓️ - https://www.skool.com/skool-growth-lab-2540/calendar?eid=17eb136be4764771b3cb4792397dced5

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