How to hack Human psychology for your copy?
Five fundamental triggers in human mind: 1. 3 main stages of any copy 2. Duality of decisions 3. Only 2 human motivators 4. What's in it for me? WIIFM 5. Fear of missing out (FOMO) LETS START WITH : 1. 3 MAIN STAGES OF ANY COPY 1️⃣Disrupt 2️⃣Intrigue 3️⃣Click 1️⃣Disrupt ☑️Challenge their beliefs ☑️Ask 2 options ☑️Be relatable ☑️Ask a paradoxical question ☑️Strong promise 2️⃣Intrigue ☑️Create open loops to use readers curiosity as fuel ☑️Think of it as an itch. Think of it almost like a cliffhanger on your favourite show 3️⃣Click ☑️Once grabbed the reader's attention, then opened a loop to keep them intrigued, now close the loop and direct their attention to take action that you want them to take. Other triggers will be covered in my next post tomorrow ⏱️⏳