You understand how important hooks are in the copies you write Because if you can’t hook them, they will not read and because nobody reads your copy till the end, you make no money because nobody knows the offer. 1. Challenge your target audience's beliefs. It’s a pretty obvious point. If I said you need to exercise to be healthy - that doesn’t challenge your beliefs But if I said the snow is green 𝐘𝐨𝐮’𝐝 𝐛𝐞 𝐥𝐢𝐤𝐞 𝐰𝐡𝐨𝐚 𝐰𝐡𝐨𝐚 𝐰𝐡𝐨𝐚 𝐡𝐨𝐥𝐝 𝐨𝐧 𝐛𝐮𝐝𝐝𝐲 𝐰𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐭𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭? Pretty sure 99% would AT LEAST read the next line And the next, and the next… Obviously, you gotta make the rest of the copy make sense If you can’t, then don’t even use those headlines, Because it will look cringe. Use headlines that you can make sense of them 2. Pattern disrupt. Say random things that don’t make sense 𝗜 𝗺𝗮𝗱𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗳𝗶𝘀𝗵 𝘁𝗼𝗿𝗻𝗮𝗱𝗼 𝘁𝗼 𝗶𝘁 Giving people the “wait am I tripping” feeling, hence they’re more likely to speed-read the whole post. You can do the same with emojis 3. 💣🕷️😳🌎🎊 They will try to make sense of these emojis and when they quit trying, they will read the rest of the copy to find the answer. That’s how to get their attention What else could be used?

Hi to everyone, it's Alex here, a 17-year-old guy from Italy, originally from Moldova though My main focus, for now, is learning how to write better copy, especially posts since I'm a growth operator I guess one of my big advantages is that I'm very quick at taking action but also adapting to the situation I'm put in, whatever it may be So yeah, I'm happy to see what this community has got in store for me! P.S. If you didn't notice it already, yeah, I like Eminem a lot P.P.S. What's your favorite song?