Jan 25 โข ๐ฌ General
๐ฃ๐ท๏ธ๐ณ๐๐
You understand how important hooks are in the copies you write
Because if you canโt hook them, they will not read and because nobody reads your copy till the end, you make no money because nobody knows the offer.
- Challenge your target audience's beliefs.
Itโs a pretty obvious point.
If I said you need to exercise to be healthy - that doesnโt challenge your beliefs
But if I said the snow is green
๐๐จ๐ฎโ๐ ๐๐ ๐ฅ๐ข๐ค๐ ๐ฐ๐ก๐จ๐ ๐ฐ๐ก๐จ๐ ๐ฐ๐ก๐จ๐ ๐ก๐จ๐ฅ๐ ๐จ๐ง ๐๐ฎ๐๐๐ฒ ๐ฐ๐ก๐๐ญ ๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐ญ๐๐ฅ๐ค๐ข๐ง๐ ๐๐๐จ๐ฎ๐ญ?
Pretty sure 99% would AT LEAST read the next line
And the next, and the nextโฆ
Obviously, you gotta make the rest of the copy make sense
If you canโt, then donโt even use those headlines, Because it will look cringe.
Use headlines that you can make sense of them
- Pattern disrupt.
Say random things that donโt make sense
๐ ๐บ๐ฎ๐ฑ๐ฒ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด ๐ณ๐ถ๐๐ต ๐๐ผ๐ฟ๐ป๐ฎ๐ฑ๐ผ ๐๐ผ ๐ถ๐
Giving people the โwait am I trippingโ feeling, hence theyโre more likely to speed-read the whole post.
You can do the same with emojis
- ๐ฃ๐ท๏ธ๐ณ๐๐
They will try to make sense of these emojis and when they quit trying, they will read the rest of the copy to find the answer.
Thatโs how to get their attention
What else could be used?
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๐ฃ๐ท๏ธ๐ณ๐๐
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