At some point soon, I'm going to launch an info product to my list which I hope will become one of my core products. The plan is to sell it evergreen via daily emails, get some sales, then increase the price, hopefully get a few more sales and then maybe find a few affiliates to promote it. That's the longer term plan. Shorter term, I'm wondering what strategy to use for the actual launch to my list. Use a short launch window with a big discount? A full price launch with a launch bonus? Give a few loyal readers free access for early feedback (and hopefully some testimonials) before I even launch? I'm seeing the launch as a way to get testimonials to help sell the product as new readers join my list in the future. But I'm not sure if this is the best way of going about it. How would you approach the initial launch?

hey guys, just wanted to say a quick hello. I'm Lewis from the UK and run the youtube channel newelofknowledge. I want get better at writing emails about my niche of mental health and social skills. Glad to meet you all.

Less than two months ago, I started my email list. And less than two weeks ago, I released my first offer. I promoted it to my list, and John promoted it to his list as an affiliate. In case you read John's email from the other day, we sold about $7.5k worth of courses through his promotion. Half goes to John. Half goes to my (wife's) pocket. I also sold about $2.5k directly to my own list, which had only 70-something people on it. So in total, I made about $6k. Not bad for something I'm doing part time. (Daily emails take less than 10 hours per week. Putting together the offer took about 20 hours over a few weeks.) By the way, $6k is enough to pay my rent for a few months. Which means the promise of the "Daily Email House" is true. At least for the next few months. And it'll probably stay true for as long as I keep emailing my list and making offers, which I plan to do. I'm writing this post to thank John for a few things, on top of being my first and only affiliate. 1. He convinced me to start my list It was John's insistence, through his daily emails, that finally made me start one. And already, that tiny list has paid my rent for a few months. It also got me a job offer. (I said no because I'm not interested in getting a job, but it's still proof that daily emails create opportunities you wouldn't have otherwise.) And I'm pretty sure that when I have time to offer consulting and mentoring again, I'll have people interested in those too. 2. He made me charge more Initially, I wanted to sell my offer for $47 or less. This was despite people who had seen it telling me it was worth thousands of dollars. And John insisted I should charge more. Eventually, I settled on $297, which I think is a sweet spot for courses/tools. Had I sold my offer for $47, the launch would have made me a fraction of what it did. 3. He gave me an affiliate case study After this launch, I can now approach other potential affiliates and say: "John Bejakovic promoted this offer to his list and generated $7.5k in sales."

Marketer Dean Jackson recently shared an idea — bear with me because I won't tell you what it is yet. I will tell you I read Dean's idea and I said to myself: "It could never work. It's asking people to do your work for you. Besides, people don't know what they want. Maybe in 1-1 conversations you could use this, but it could never work in a regular broadcast email." In short, I had a bunch of objections and reasons why Dean's idea is no good, or at least no good for me. But Dean is a marketer I respect. I have tried his stuff before and been surprised by how well it works if I do it exactly as he says. I also have behind-the-scenes access to my own thinking, and I have seen my brain spin up stories and warnings and even sabotage to keep me from trying something new and potentially taxing. (I call this part of my brain The Censor. I respect the Censor and what he has to say. But I still get to choose whether I listen to his advice, or to act alongside it.) In any case, I decided to test out Dean's idea exactly as he said. (You can see it in my email today if you are curious.) One thing I've learned, after many years of wasted effort and time, is to stop thinking I know better than an expert who has done the thing I want to do for years at the highest levels. These days, more than ever before, when I find somebody I respect, I am willing to simply do as they tell me to do. I don't tweak, I don't question, I don't add or subtract. Sometimes, the advice I'm following doesn't work as promised. But it often does, and on occasion I am shocked by how big of a success a trivial suggestion can create. I am telling you this so you can maybe shortcut some of the wasted years I have experienced. (And as for Dean's idea, I will let you know tomorrow what came of trying it out in my email today.)

In another thread, @Svetoslav Dimitrov asks, "What's keeping you from emailing daily?" To which i replied with a quote: "Happy families are all alike; every unhappy family is unhappy in its own way." I figure it takes a certain number of things to line up in order to have success and to make daily emailing worthwhile and sustainable. If you're missing any of these things: failure, unique failure. If you have all these things: success. That's why, when you look at folks who are having success with emailing, they are all alike. This morning I sat down and forced myself to write out 10 things it takes to see success with emailing. I was pleasantly surprised at the reasonableness of my list. I don't think I was stretching it just to fill up 10 items, and I don't think I missed anything really important. Read below if you like, and either feel good because you have the needed thing for success, or figure out what you don't have, so you can find a way to get it, if you so choose. #1. A market that spends money This can be surprisingly colorful. One guy on my list has been writing daily emails and presumably making good money from his emails for years. He runs a brick-and-mortar store selling supplies for Warcraft, which is some sort of tabletop game. People pay good money for those supplies, and so it pays for him to email them daily. On the flip side, if your market is, "People who like SpongeBob memes," you're gonna have a hard time. #2. A list of some size made up of people from that market What exactly does "of some size" mean? A list of five million names or more is best, but even a list of a hundred or so people can already be valuable. A second dude from my list had a list of 170 people as of April of this year. From that small list, he had gotten a $1k coaching client and a handful of course sales. He then turned around and started funneling some of those profits into ads. (I imagine his list is significantly bigger now.)