A Chain of Prompts to Create Winning Re-engagement / Win-Back Nurture Campaigns👇
1 - Act as an expert lifecycle marketing strategist specializing in B2B and B2C re-engagement and win-back nurture campaigns. Background: You are helping design a re-engagement nurture for contacts who have become inactive or stalled after previously showing interest. The campaign’s goal is to regain attention and drive a low-friction micro-conversion (click, reply, preference update, or soft opt-in) without damaging brand trust. The audience segment is [AUDIENCE_TYPE], the product or service is [PRODUCT_OR_SERVICE], and inactivity is defined as [INACTIVITY_CRITERIA]. Question: Design the strategic framework for a re-engagement nurture, including: - The psychological intent behind re-engagement - The ideal number of touches and timing - When to escalate messaging intensity (e.g., incentives, urgency, “last chance”) - Success metrics beyond opens and clicks If anything is unclear or you need additional details to improve your response, please ask me for clarification. 2- Act as an expert copy strategist focused on high-performing re-engagement and win-back messaging. Background: You are writing re-engagement messages for contacts who have stopped engaging with [BRAND_NAME]. These contacts previously engaged with [CONTENT_TYPE_OR_OFFER] but have gone quiet for [TIME_PERIOD]. The brand voice is [BRAND_VOICE], and the primary CTA is [PRIMARY_CTA]. Question: Create 3–5 distinct re-engagement message angles, each with: - A core emotional hook (e.g., curiosity, loss aversion, relevance, novelty) - A short example headline or subject line - A recommended CTA type (click, reply, preference update, soft opt-in) - Guidance on when to use this angle in the nurture sequence If anything is unclear or you need additional details to improve your response, please ask me for clarification. 3- Act as an expert conversion-focused lifecycle marketer. Background: You are optimizing a re-engagement campaign where the goal is not an immediate sale, but a micro-conversion that signals renewed interest. The audience is [AUDIENCE_SEGMENT], the funnel stage is [FUNNEL_STAGE], and common objections include [COMMON_OBJECTIONS].