Hi, I'm Nicky Connie, founder of ZigZag Mallorca, Spain, which specialises in adventure tours (hiking, canyoning, sea caving, coasteering and adventure trekking) in Mallorca. My goal is to achieve more direct customers.

We just added new website templates you can use for your tourism business. You’ll be able to download them in the “Free Resources” class inside the Classroom section. 🎉 We’ve updated the entire Classroom so that all the free resources we offer are now grouped into one easy to find class. 🛠️ More resources and updates are coming very soon, so keep an eye out! Let us know if you try the templates, and feel free to share your website for feedback from the community.

Want more eyes on your tours? Working with media—journalists, bloggers, and influencers—can be a game-changer for visibility. But how do you make it work without wasting time or budget? Here’s the lowdown on getting media to actually pay attention to your business. Sent to me by ATTA. Quick Wins: How to Get Noticed by Media 🔹 Make Your Pitch PersonalDon’t blast generic emails—journalists get tons of those. Research their past work and tailor your pitch to their interests. Keep it short, clear, and relevant. 🔹 Be Their Dream SourceJournalists work on deadlines, so be fast and reliable. Have your info organized and ready to go—think key details, quotes, and high-quality images. 🔹 Press Trips = Major ExposureWant media to experience your tour firsthand? Plan a seamless, engaging itinerary and communicate expectations clearly. They’ll write better stories if they actually enjoy the trip. 🔹 Prep a Media Kit Have a digital folder with: ✔️ A quick intro about your company ✔️ Tour details and unique selling points ✔️ Stunning, high-res images ✔️ Contact info (make it EASY for them!) 🔹 Press Releases That Actually Get ReadGot exciting news? Keep press releases short, engaging, and newsworthy. No fluff—just the good stuff. Follow up, but don’t be pushy. 🔹 Low-Budget PR? No Problem! If you’re tight on funds, leverage social media, collaborate with micro-influencers, and get happy clients to share their stories online. Free word-of-mouth is powerful! Media coverage can do wonders for your business if you make their job easy. Be prepared, be responsive, and most importantly—offer a great story. 💬 Have you ever worked with media or influencers to promote your tours? What worked (or didn’t)?

If you had to recommend a CRM system, which one would you go with? We’re looking for something simple, affordable, and effective, nothing too complex, just a system that helps us stay organized with leads, emails, and follow ups.

any one have tips and ideas on how to setup google ads budget ?