Feb '25 • General discussion
How To Work with Media (Without Feeling Overwhelmed)
Want more eyes on your tours? Working with media—journalists, bloggers, and influencers—can be a game-changer for visibility. But how do you make it work without wasting time or budget? Here’s the lowdown on getting media to actually pay attention to your business. Sent to me by ATTA.
Quick Wins: How to Get Noticed by Media
🔹 Make Your Pitch PersonalDon’t blast generic emails—journalists get tons of those. Research their past work and tailor your pitch to their interests. Keep it short, clear, and relevant.
🔹 Be Their Dream SourceJournalists work on deadlines, so be fast and reliable. Have your info organized and ready to go—think key details, quotes, and high-quality images.
🔹 Press Trips = Major ExposureWant media to experience your tour firsthand? Plan a seamless, engaging itinerary and communicate expectations clearly. They’ll write better stories if they actually enjoy the trip.
🔹 Prep a Media Kit
Have a digital folder with:
✔️ A quick intro about your company
✔️ Tour details and unique selling points
✔️ Stunning, high-res images
✔️ Contact info (make it EASY for them!)
🔹 Press Releases That Actually Get ReadGot exciting news?
Keep press releases short, engaging, and newsworthy.
No fluff—just the good stuff.
Follow up, but don’t be pushy.
🔹 Low-Budget PR? No Problem!
If you’re tight on funds, leverage social media, collaborate with micro-influencers, and get happy clients to share their stories online.
Free word-of-mouth is powerful!
Media coverage can do wonders for your business if you make their job easy. Be prepared, be responsive, and most importantly—offer a great story.
💬 Have you ever worked with media or influencers to promote your tours? What worked (or didn’t)?
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How To Work with Media (Without Feeling Overwhelmed)
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