Reviewing my paid search channels, I am noticing that my sessions are up 23%, but engaged sessions are down 46%. Does this mean I am sending irrelevant traffic to the site and they are not interested in our products? Any recommendations in how to increase our engagement? I have reviewed audience and have testing a lot of different marketing tactics (demand gen, ctv).

Quick question on Google Ads ads schedule. If I have my campaigns on an ad schedule of M-F 6-10 pm, does having my account / ads not running / paused on weekends hurt performance?

I'm a marketer working for a remodeling/home building company. We've been running Google Ads to get remodeling leads. We have a been running the campaign for 4 weeks with budget of $1500/month. The first two weeks, we weren't getting enough impressions; then I added many phrase match keywords, and we started getting many impressions, but they were mostly irrelevant; then, I added several negatives. We are finally at a point where we are getting several clicks a day, and 90% of the search terms are extremely relevant (I've included a screenshot of yesterday's search terms). The clicks are all very cheap as well - average CPC is hovering around $10. The only issue is the conversion rate. We're at about 2%. I installed a user behavior tracking tool yesterday, so I'm hoping that'll give some insight as to where people are dropping off. Could y'all critique the LP's? We have 4 ad groups - "bathroom remodeling", "bathroom remodeling cost", "kitchen remodeling", "kitchen remodeling cost" (the LPs are very similar). https://finhomecontracting.com/remodeling-lp/bathroom-remodeling/ https://finhomecontracting.com/remodeling-lp/bathroom-remodeling-cost/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling-cost/

I want to run Pay per call Offer for my client in Plumbing niche, Theyhave very limited budget, search campaign as far I know it will be very expensive, should I Try PMAX or Try BING?

Strategy: Maximize Conversion Value with Target ROAS (now 2.07 / 207%) Budget: Increased from $250 → $275 on Oct 13, 2025, 7PM tROAS updated from 169% → 207% at the same time Oct 22: removed “entertainment” and other app categories Oct 23: added broader app and site exclusions (games, unrelated placements) Oct 29, 8PM: paused a separate $25/day feed-only PMax test campaign to avoid overlap. We plan to let the main PMax campaign stabilize for 4 weeks before re-analyzing smart bidding performance. The sales drop significantly and consistently low for the past few days, would like to ask if it's okay to revert it back the exclusion that I made for the content suitability?