Would you attend a 60-minute Q&A to ask any questions about Google Ads, CRO, pull up your screen, do an account review, talk strategy, high-level business stuff, and so on? Please let me know below.

Now you can access the ultimate Google Ads Calculator in the classroom Please give us your feedback!

Reviewing my paid search channels, I am noticing that my sessions are up 23%, but engaged sessions are down 46%. Does this mean I am sending irrelevant traffic to the site and they are not interested in our products? Any recommendations in how to increase our engagement? I have reviewed audience and have testing a lot of different marketing tactics (demand gen, ctv).

Quick question on Google Ads ads schedule. If I have my campaigns on an ad schedule of M-F 6-10 pm, does having my account / ads not running / paused on weekends hurt performance?

I'm a marketer working for a remodeling/home building company. We've been running Google Ads to get remodeling leads. We have a been running the campaign for 4 weeks with budget of $1500/month. The first two weeks, we weren't getting enough impressions; then I added many phrase match keywords, and we started getting many impressions, but they were mostly irrelevant; then, I added several negatives. We are finally at a point where we are getting several clicks a day, and 90% of the search terms are extremely relevant (I've included a screenshot of yesterday's search terms). The clicks are all very cheap as well - average CPC is hovering around $10. The only issue is the conversion rate. We're at about 2%. I installed a user behavior tracking tool yesterday, so I'm hoping that'll give some insight as to where people are dropping off. Could y'all critique the LP's? We have 4 ad groups - "bathroom remodeling", "bathroom remodeling cost", "kitchen remodeling", "kitchen remodeling cost" (the LPs are very similar). https://finhomecontracting.com/remodeling-lp/bathroom-remodeling/ https://finhomecontracting.com/remodeling-lp/bathroom-remodeling-cost/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling/ https://finhomecontracting.com/remodeling-lp/kitchen-remodeling-cost/