Hey guys I’ve been seeing a lot of videos in YouTube of ads and some videos said that ads without organic content like reels , TikTok,etc doesn’t work But other videos said that only ads works well What are your thoughts?

Yo guys, I'm in trouble. Long story short, I'm in Real Estate but in november I signed a solar client only on a pay-per-performance. The leads were coming, but after almost 1000€ in adspend he confessed that he just sent a quote and nothing more to almost 40 people. All of his works came from bigger solar vendors since he is transitioning from being a sub-contractor, so there wasn't even a proper inbound funnel. (I should have expected that) However, we kept goin'. I sold him an website and I offered to call the leads myself, but nothing changed. I was just more stressed than ever. So that brings us to today. We stopped advertising after 2000€ spent & no results, and I offered to build a new funnel from scratch, while he asked me to completely revamp the website and to come up with a new content strategy for socials. That's a lot of work, and it's already affecting the service delivery for my real estate clients. It's not the time, but mostly the mental challenge of jumping everyday from real estate thinking to solar, back and forth. In retrospective, I was so stupid taking this client on board. I broke the 3 main commandments of a successful marketing agency: 1. specialise in one niche 2. don't overpromise, but overdeliver 3. don't take inexperienced clients, that need more than just client acquition I've been through 2-3 weeks of complete darkness, where this situation was consuming me at all levels. Just recently I saw the light at the end of the tunnel, firing the client, but don't know how to do it. I feel guilty for the 2k spent on advertising, but I'm not sure how to turn things around. My idea was proposing a reactivation campaign as a "breakup gift", hoping that he at least makes a breakeven ROI. But again, don't really know how to deal with it. Do you guys have any suggestions? p.s. please, don't sign too shitty clients, even in the beggining, 'cause it will backfire 🥲

Is anyone here skilled in the client acquisition process and could potentially help or guide me into getting my first client for my marketing agency?

Starting Facebook outreach and just wanted to ask, based on your experience, what would be the upper limit for sending requests daily from the account that's been active for 5+ years, and ultra active for the past 6 months? It's my personal account and I optimised it for the outreach (excluded all the details that could lead them to the conclusion that I want to sell them anything, here it is: https://www.facebook.com/pavle.milanovic.397/) So, what would be the number of friend requests that I should aim for daily without getting restrictions? 30, 40, 50? Also, let me know if you have any advice for the optimisation of my profile.

Quick questions guys how many DMs or cold calls would you send before you get to the conclusion that you need to change something? How big of a data set do you need until you can go ahead and change it and what KPIs should I be tracking for cold calls and cold DMs? Any input is welcome and thank you in advance fellas.