Where are my secret dopamine addicts?
(Slowly & embarrassingly raising my hand) Ever catch yourself picking up your phone without even realizing it? Like⦠you just checked it 2 minutes ago ā and somehow, youāre back on Instagram or Facebook again. Thatās not just a habit. Thatās dopamine doing its thing. Dopamineās the brain chemical that makes us crave little āhitsā ā something new, exciting, rewarding. And guess what? Every notification, like, comment, or DM feeds that craving. Itās kind of wild once you see it. As a marketer, once I really understood how dopamine drives behavior⦠a lot of things clicked into place. Like why that āpost 15 times a day on Facebookā strategy actually works like crazy right now. Itās not just about more content ā itās about staying top of mind during those exact moments when someoneās brain is looking for its next hit. Your content becomes the reward. Thatās how audience growth happens fast. Not because of algorithms ā but because of attention cycles. Of course, thereās a flip side⦠Iāve seen people (myself included at times) burn out chasing those hits ā constantly checking stats, refreshing notifications, getting stuck in that loop. But if you use it intentionally, itās super powerful: ⢠You build trust through consistency ⢠You create tiny micro-moments of connection all day long ⢠You stop fighting for attention and start flowing with it Anyway ā Iāve been paying more attention lately to my own ādopamine scrollsā š Trying to catch myself and ask, āWait, why am I picking up my phone right now?ā Itās a game-changer just being aware. š Curious ā have you noticed your own dopamine habits? Drop a comment if youāve caught yourself mid-scroll and laughed like, āWhat am I even doing here?ā Letās be real ā we all do it. The key is using it on purpose.