Happy Tuesday! 👋 Just wanted to share something that worked really well for me when I was in the early days of building my agency. Cold calling and hitting gatekeepers was killing me until I stumbled onto this method. Started using it, got way more decision makers on the phone, and honestly wish someone had shown me it sooner.

Honestly the best client I ever landed I never once pitched 😂 I just kept showing up in the comments of their posts adding actual value, and this was like genuinely useful insights they could use. After about 2 weeks they DM'd me asking if I do consulting. That's it. That was the whole hack. People hire people they already trust and the literal fastest way to build trust with someone is to help them in public before they ever pay you a cent. So if you've been cold pitching and getting ignored, seriously try this instead: 1) Pick 5 dream clients 2) Show up on their content every day for 2 weeks 3) Add real value every single time. Watch what happens.

Most automation builders are sitting on way more value than they're charging for. And honestly it's not their fault because nobody really teaches you how to price this work. You do what feels logical. You think about how long the build took, come up with a number that feels fair, the client says yes almost immediately and somewhere in the back of your mind you already know you left money on the table. The thing is your client doesn't care how long it took you to build something, they care about what their business looks like after the problem is gone. If your automation saves someone 15 hours a week, that's not a $200 project, that's a $1,500 a month conversation. The build is just the entry point and the outcome is where the real value lives. Before your next client call, sit with this: what does this problem cost them every month it goes unsolved? --- Drop your answers below 👇 1. What's the last automation you built and did you charge what it was worth? 2. Retainer or one time payment, what's been working better for you? 3. Where do you get stuck most, figuring out the value or actually saying the number out loud?