######## The Copy: Ok, we have the hook + lead for a video ad script below. This is just part of the whole script for reference: This business skill is a double-edged sword: Either it multiplies your revenue, Or it makes your experience and results completely irrelevant. Most entrepreneurs don’t master it, and that’s why they: Feel invisible in certain meetings; Lose negotiations that could’ve generated 5X more profit; And are seen as unprepared in international meetings. That’s the price of not speaking English. Yeah, needs work... On to the review: ######## The Review: First of all, the hook is SUPER weak. Why? Because it's vague. "This business skill" is not intriguing enough for me to care, and why should I care if it's a double-edged sword? Also, the first half of this in general can be deleted. You could instead just lead with a pain point callout, relating to them on the specific problems you mentioned (feeling invisible, etc.) Also considering this is written in English, it's probably being served to a U.S. audience. So why are we talking about these people not speaking English? :sob: I think you meant communication skills in general, not speaking English lol Lastly, "makes your experience and results completely irrelevant" is super amorphous. What does that even mean? It's too hard to grasp and not picturable. Overall, I would: - delete the first few lines - get way more specific with the relatability while keeping it simple - change the angle from English -> communication - then change the angle completely once again, because just saying "you need better communication skills in business" is super bland... nothing new or interesting about it lol

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I sent an outreach today, the prospect answered, but now I don't really know how to respond to it. Please HELPPP

@Tyson FourDee .Yo wsg bros and sis. I sent my first outreach yesterday, surprising enough I got a response literally tdy. I don't this suppose to mean or how I'm suppose to answer to it would appreciate sum insights.