Are you doing business the easy way or the hard way?
This article by Sasha Greif brings a very interesting reflection on how we all try to do business on the internet. In it she presents a graph she calls the Product Spectrum that analyses the dificulty of a business model based on the custumer base size and the avarege revenue per customer. By seeing this graph we can realize that the broader the customer base size, the harder it is to manage the business and make it work. Where does Skool fit in here? I can see people on Skool trying to use it to promote any of these models, except for full time employement. Skool can be used as a self marketing platform and depending on how you use it, you can get a lot from it. On the easier end we have full time employement. In that situation, you only have one customer and only have to care for his single demands. It's what most people do and it doens't require several skills that you'd need in the following models. Next is freelancing. Freelancing can be done with relativelly low skills and low time dedication. But it still requires some self marketing skills and outreach beyond what you would need for full time employement. There is a very little gap between freelancing and consulting as it only requires more experience and communication skills to become an independant consultant. Next we have info products and B2B SaaS. Those are harder. It requires effort to develop a product from scratch, setting up platforms to maintain those products and a lot of effort to expose those products over the internet. Paid traffic, organic traffic, constant outreach, content creation. That's when things get complicated. And that's where you see several malicious people selling masterclasses under the false promisse that is easy to make money this way. If you're trying to go this path, you know very well how hard it is. B2C SaaS is more difficult than B2B as it requires more marketing effort with a lower proffit margin.