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28d (edited) • Roast my Short Lesson
Are you doing business the easy way or the hard way?
This article by Sasha Greif brings a very interesting reflection on how we all try to do business on the internet. In it she presents a graph she calls the Product Spectrum that analyses the dificulty of a business model based on the custumer base size and the avarege revenue per customer.
By seeing this graph we can realize that the broader the customer base size, the harder it is to manage the business and make it work.
Where does Skool fit in here? I can see people on Skool trying to use it to promote any of these models, except for full time employement. Skool can be used as a self marketing platform and depending on how you use it, you can get a lot from it.
On the easier end we have full time employement. In that situation, you only have one customer and only have to care for his single demands. It's what most people do and it doens't require several skills that you'd need in the following models.
Next is freelancing. Freelancing can be done with relativelly low skills and low time dedication. But it still requires some self marketing skills and outreach beyond what you would need for full time employement. There is a very little gap between freelancing and consulting as it only requires more experience and communication skills to become an independant consultant.
Next we have info products and B2B SaaS. Those are harder. It requires effort to develop a product from scratch, setting up platforms to maintain those products and a lot of effort to expose those products over the internet. Paid traffic, organic traffic, constant outreach, content creation. That's when things get complicated. And that's where you see several malicious people selling masterclasses under the false promisse that is easy to make money this way. If you're trying to go this path, you know very well how hard it is. B2C SaaS is more difficult than B2B as it requires more marketing effort with a lower proffit margin.
And lastly there is social media. Basically trying to make money by becoming popular. Sponsors, adsense, paid subscribers. That is very very very hard. It requires content production, a lot of work, studying trends. Content production alone is very tiring, so much tiring. And a lot of people get on the illusion that they are going to become rich with content creation, when in reality they have no idea on how much work it takes and how competitive every single avenue of content creation is.
You will succeed at any path you take, as long you put in the required work for the required time. Luck is just a matter of how much time and effort you will need to dedicate. The luckier you are the less time and effort you will need. Some people are lucky enough to succeed by being at the right place at the right time and making a lot of money with litte effort in little time. If you don't have the same luck, you will stilll succeed, as long as you keep paying the price of effort + time. Just don't count on luck and get under the ilusion that things will be easy for you because they were for someone else.
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Are you doing business the easy way or the hard way?
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