If I look back a few years, I can name several friends, colleagues, and people I know who were in a very similar position to me. They were early in their new businesses, struggling to find clients and customers. Some of them are still in that same situation today 5 years later—some good months, some bad months, and a constant cycle of stress that keeps them from fully escaping the trap. Now, I’m not going to whitewash anything. I was lucky in some ways, especially in that I sold a company, which gave me a little bit of security when starting over. (Though mentally i didnt feel secure but thats another story). But regardless years later, the difference between where I am today and where some of them are now doesn’t come down to luck. It comes down to a choice. I chose to create content. They chose to do something else. Some of them dabbled in content here and there, but they never fully committed. I took it seriously. I treated content like it was life or death. And because of that, I broke out of the cycle. I’ve done cold outreach. I’ve sent cold emails. I know that you can get customers that way. But having done both, I can tell you that content and cold outreach are not even in the same arena. They are not comparable in any way, shape, or form. Everyone needs to do what works for them. There’s no single piece of advice that applies to everyone. But if I were in the position of needing to make something work, I would do everything in my power to make content work. Even if it meant putting in more time. Even if it meant sacrificing some of my personal life for a while. I know that might go against the anti-grind, anti-hustle culture that says you can have it all, balance everything, and still grow a business. But that wasn’t my reality. I couldn’t do it that way. It was hard hearing from my daughter that she was sad I missed her soccer game. It hits you as deep as it can be. But looking back, I am so grateful that I put in the time. I have much more control now.

In the world of online marketing, one of the most commonly taught strategies is to be contrarian—to take an opposing view. This approach is powerful. It creates a compelling marketing message and can grab attention. But in the pursuit of being contrarian, there’s a dangerous trap that many fall into: trading one ignorance for another. The Trap of Contrarianism When you take a contrarian stance, you're often positioning yourself against an existing belief, claiming that the other side is wrong or ignorant. But if your opposing view is just as uninformed, you're no better off—and you may even come across as foolish. You risk becoming nothing more than the flip side of someone else’s flawed perspective. The key is not just to be contrarian for the sake of being different, but to identify real ignorance and counter it with actual truth. A well-formed contrarian stance isn't just about disagreeing—it’s about finding a deeper understanding that others may have missed. A Real-World Example: AI and Writing Since I work in the AI space, I see this all the time. Many writers and marketers attack AI-generated content, claiming that without a human touch, all AI-written content is worthless. There is some truth to that—right now, AI still requires human oversight to ensure quality. But this argument also exposes the ignorance of those making it. Yes, AI still needs human refinement today. But it won’t always. The trajectory of AI development is clear: it is improving rapidly, and soon it will be better than humans at many writing tasks. Those who build their entire marketing message around the idea that "AI content is garbage without a human" are setting themselves up for a reality check. Their argument isn’t rooted in long-term truth—it’s a short-term justification for their own value in the marketplace. If you want to make a strong argument, it has to hold up not just today, but in the future as well. Otherwise, you’re just swapping one form of ignorance for another.

For more in-depth discussion on AI Agents CLICK HERE. What if you knew exactly how to build advanced AI agents so that you could sell them to clients or use them inside your business. The same way I generate more than $100K/month selling AI and streamline my business with agents. It’s possible, but you need to know when, where and how to use them properly, because Agents can make your automations perform worse. I decided to make this video after seeing some confusion inside my ai community, the no-code architect. I notice many were using agents just to use them, even if it made their solution overly complex and harder to actually use. By the end of this video you’ll…

Take a second, or 60, what's it saying right now?

Serious about AI Automation? join the No-Code Architects. What if you knew exactly which automation platform to use? Make or N8N? so you didn’t waste tons of time learning the wrong platform? I’ve been using automation to generate $100K per month consistently, so today I’m going to condense what I’ve learned teaching 100s of beginning automators and 100s of business owners to help you pick the right automation platform. But I’m not just going to just explain the differences, I’ll go further and explain why it matters to you specifically. Whether you’re a beginner or intermediate automation expert, or a business owner looking for the right solution, today you’re going to learn how to pick the best automation platform for you. By the end of this video you’ll know the important differences between make and n8n plus which one is best for you.