What's up OC fam!? I know, I know...it's been a while. The past couple months have been insanely busy (but all good things). I wanted to check in with all of you and see how everyone's doing. What's been going on in your world? What are the core things you're currently struggling with right now? Let's see if we can collectively come up with some workshops or short sprints to help problem solve and remove some bottlenecks. Get you guys to whatever that next place or level is in your business. I'd love to hear from all of you. Drop a comment below and let me know: 1. What's your biggest win from the last few months? 2. What's your biggest struggle right now? 3. What would be most helpful for me to focus on in upcoming workshops? Hope everyone is thriving 🙌🏼. — Jay

Be part of a summit ✅️ I know it's the first of many to come. I just wanted to share that it's off my list, I have done my first one. Thank you @Alicia Powers for organizing and putting it together. You are doing an amazing job. The Cozy Cave summit rocks. Thanks again coach @Jay Tiff the lead magnet I developed along with my beta offer (my new framework) latinx 10k launchpad plus a DFY resource were the offerings. I just wanted to share the win 🏆

1. The OutKast Collective Email copy bot -Step by Step made for you, and your business 🧑🏽‍🍳😘 This helped get my voice and brand in that copy. It also came at the right time. Right after I had fixed the holes in my foundation. I have learned a lot from Jay, besides setting a strong foundation for clarity and functionality. (Sounds more logical, but we can overlook this basic concept) The timing of the information, and that it stacks, this gave me so much peace when I embraced it. That I pass on to my clients, because I show them that they can trust the process. 2.Those Many Chat Flow Templates 😯🔥🤯 Thank you, Thank you Jay! and I just got to them tonight, I cannot wait to implement them. Honestly these are only 2 of the many resources Jay has created that make coaching easier, and fun again. I am off to play with a bot that shows me how to build a better hook, also curated by Jay. I've been quiet, because like most of you in here we are doing and building. I just wanted to show some love, and if you're on the fence, don't be you're in good hands. What Outkast Collective tools have saved your butt, or sanity :D ?

Happy Saturday OC Fam! Let’s dive into Chapter 3 of Obviously Awesome (April Dunford). This chapter is all about putting your positioning into action. Making sure it’s not just a statement on paper, but something that runs through your whole business. The Key Points: 1. Build the Story: Take the positioning work you’ve done and turn it into a simple, clear story your audience understands immediately. 2. Keep It Consistent: Every touchpoint matters. Your content, sales calls, and delivery should all reinforce the same story. 3. Iterate Over Time: Positioning isn’t one-and-done. As your niche or market shifts, adjust and realign. What this means for coaches: - If your positioning isn’t showing up in your content and how you sell, then you don’t really have positioning. - The clearer and more consistent your story is, as well as your unique point of view the easier it is for clients to see you as the only choice for them. Key takeaway: Positioning only works if you live it across your entire business. When every part of your brand tells the same story, clients are already bought in before they talk to you. Community Question: Where do you currently feel most out of alignment with your positioning right now? Content, sales, or delivery?

Happy Friday OC Fam! Let’s jump into Chapter 2 of Obviously Awesome (April Dunford). This chapter breaks down the 5+1 components of effective positioning — the pieces you have to nail so your dream clients instantly see you as the obvious choice. The 5+1 Components: 1. Competitive Alternatives – What would your audience do if you didn’t exist? (And no, it’s not always “hire your competitor.”) 2. Unique Attributes – The specific things you offer that no one else does. 3. Value (with Proof) – Why those attributes matter, backed up with tangible evidence. 4. Target Market Characteristics – The exact type of person who will see the most value in your product/offer and buy the fastest. 5. Market Category – The space or category you place yourself within so people instantly “get” what you do. 6. Relevant Trends (optional) – Only if there’s a legit trend that strengthens your positioning. What this means for coaches: - If you can’t clearly list your unique attributes and why they matter, you’re just blending in with every other coach on the internet. - At it's core, positioning is about making it obvious you’re the only right choice for your prospects. Key takeaway: When these 5+1 components are clear, your content, offers, and sales all work better because your audience already understands your value before they talk to you. Community Question: Looking at these 5+1 components, which one do you feel is your weakest right now — and what would change in your business if you nailed it?