A Moment of Vulnerability to share
I pretty much never do this but I'm here right? I'm an introvert on my best day. Itโs easy for me to keep to myself, put my head down, and try to figure things out alone โ or not figure them out at all. But I want this experience to be different, so Iโm choosing different actions. A few years ago, I had one incredible coach who changed our life and business in a massive way. Then I had a few others who were the opposite. One, honestly, felt like a straight-up con man โ and the scars from that run deep. Iโve avoided coaching and connection ever since. I wish I could be more like my toddler, who can go from a meltdown to pure joy in minutes because he doesnโt hang on to things. Iโm not there yetโฆ but Iโm willing to pretend for now. When I was struggling to pay bills at 5k/month, I thought 20k months would be life-changing. I couldnโt imagine ever spending that much, and I assumed any business bringing in 20k should be wildly profitable. And yet โ here I am. Weโve been stuck at 20k for months, and the reality isโฆ weโre not actually making money. Everything goes right back into inventory, overhead, or the next thing I thought we needed. We run a coaching program for women 40+, and we work with manufactures to design supplements for them too. The last couple years have been crazy โ fun, chaotic, fast growth โ until suddenly they werenโt. I realized we only actually made money when we hit 25โ30k monthsโฆ and I realized that far too late. The hardest part to admit: When we had our biggest revenue months, I was the least happy Iโve ever been. I spent the least amount of time with my family. I slept less. I stressed more. And I told myself I was doing it โfor them.โ But really it was a giant lieโฆ it was my ego I was fulfilling. I just started diving into Danโs material behind the paywall, something shifted. I saw similarities in our values and how we live. We homeschool. We have a 3-year-old. My wife is pregnant with our second. Endless organic positing doesn't seem to be doing it anymore.