Let’s play a little game. We play something like this with my family after getting back home from a road trip. In 2025… What was your favorite thing you ate? Where was your favorite place you stayed? What was your favorite thing you did?

I know we are all building something online, but what is your bread and butter? Don't include how much you're making.

Content feels hard for a lot of people — but not for the reason they think. Thank you @Louis Moore III for helping me see more into this today! Most assume it’s because: - they’re not creative enough - they don’t have the right ideas - they’re bad at writing - they don’t know the algorithm But more often than not, content feels hard because there’s no clear direction behind it. Specifically: They can’t clearly explain who they’re helping. And when that’s unclear, every post becomes work. When you sit down to create without clarity, you’re not just writing. You’re silently asking: - Is this for beginners or leaders? - Is this encouragement or instruction? - Is this for Christians struggling… or Christians teaching? - Is this for my story, or for their problem? - Is this too much? Not enough? Too obvious? Too vague? That internal debate makes content exhausting. Not because you lack ability —but because you’re carrying decisions you haven’t settled yet. Clarity removes that weight. When you know exactly who you’re helping, content stops being a performance and starts being a response. You’re no longer asking: “What should I post?” You’re answering: “What does this person need help seeing right now?” That’s a completely different posture. Most creators skip this step because it feels restrictive. They’re afraid that choosing who they help means: - excluding others - limiting growth - missing opportunities So they try to speak to everyone. But speaking to everyone feels like speaking into the void. The irony is that specificity doesn’t limit impact —it focuses it. Scripture models this constantly. Jesus didn’t address crowds the same way He addressed individuals. Paul didn’t write generic letters — he wrote to specific churches with specific struggles. Clarity always precedes effectiveness. When creators lack clarity, they often default to one of two extremes: - sharing personal testimony with no clear takeaway - posting generic encouragement that feels safe but forgettable

Hey guys, Me and @Billy Punt are starting something new inside the Lab. We’re doing Skool reviews 🧪 We just did our first one and wanted to share it with you because a lot of you are probably dealing with the same exact issues. A few things to be clear about 👇 ❌ We are not here to be yes men ❌ We are not here to hype you up to be nice ✅ We are here to actually help you grow That means: ⚠️ It may not always look pretty ❤️ Everything comes from love and experience 🎯 The goal is real growth, not pats on the back We want to see Christian communities win! 🙏Not just exist, but actually grow and make an impact. 🎥 Here’s our first school review. 💬 If you like this format, drop a comment or ask questions 🧠 If you want your school reviewed next, volunteer it in the comments

Hey guys, I have been seeing a lot of questions about where do you actually start on Instagram, so I wanted to talk about it for a minute. A lot of people start a Skool, invite people they already know, get 10, 20, maybe 30 or 40 members, and then it stalls. That does not mean Skool does not work. It means your personal network can only take you so far. You built the room, but you did not build the front door. Think about your Skool like a comedy show. 🎤 Comedians have something called a comp list. Friends and family get in for free. They come through the back door. They are there because they know you, not because they found the show on their own. That does not make them bad people. It just means they did not discover you. They did not choose you. They were invited. That is what most communities start with. Friends. Family. People from your world. And that is fine. But everyone cannot come through the back door. That does not scale, and it does not build trust. At some point, your community only grows if people who do not know you decide to trust you enough to join. And that trust usually is not built inside of Skool. It is built before Skool. 📱 On social media. Instagram specifically. When you get on Instagram, nobody knows you. And if we are being honest, nobody cares yet. Most people are not online to learn. They are scrolling to escape, to zone out, to avoid responsibility for a few minutes. You have to get their ATTENTION. And sadly, most brand new ideas do not bring attention. That does not mean the idea is bad. It just means people do not see the importance of it yet. We live in a world where a lot of us think what we are saying is important. And it probably is. But we see it as important because we already know it. We are looking at it from the other side of the transformation. The people you are trying to reach are not there yet. So they do not see it the same way you do. That is why you have to speak their language first.