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16d • 📸 Instagram Tips
You built the room, but you didn’t build the front door
Hey guys,
I have been seeing a lot of questions about where do you actually start on Instagram, so I wanted to talk about it for a minute.
A lot of people start a Skool, invite people they already know, get 10, 20, maybe 30 or 40 members, and then it stalls.
That does not mean Skool does not work.
It means your personal network can only take you so far.
You built the room, but you did not build the front door.
Think about your Skool like a comedy show.
🎤 Comedians have something called a comp list.
Friends and family get in for free. They come through the back door.
They are there because they know you, not because they found the show on their own.
That does not make them bad people.
It just means they did not discover you.
They did not choose you.
They were invited.
That is what most communities start with.
Friends. Family. People from your world.
And that is fine.
But everyone cannot come through the back door.
That does not scale, and it does not build trust.
At some point, your community only grows if people who do not know you decide to trust you enough to join.
And that trust usually is not built inside of Skool.
It is built before Skool.
📱 On social media. Instagram specifically.
When you get on Instagram, nobody knows you.
And if we are being honest, nobody cares yet.
Most people are not online to learn.
They are scrolling to escape, to zone out, to avoid responsibility for a few minutes.
You have to get their ATTENTION.
And sadly, most brand new ideas do not bring attention.
That does not mean the idea is bad.
It just means people do not see the importance of it yet.
We live in a world where a lot of us think what we are saying is important.
And it probably is.
But we see it as important because we already know it.
We are looking at it from the other side of the transformation.
The people you are trying to reach are not there yet.
So they do not see it the same way you do.
That is why you have to speak their language first.
You have to start with things they are already looking for, already searching for, already thinking about.
Once you start getting more attention and more authority online, then you can branch out and talk about more abstract things and more personal topics.
Not only because people are listening now, but because you have learned how to speak social media language.
Social media is a different language than inside your Skool, inside a church, or on a counseling call.
This is where a lot of us get stuck.
We say something like, “I want to talk to everyone.”
That is not wrong.
It is just not possible.
When you talk to everyone, you end up talking to nobody.
You have to niche down.
The best way to do that is simple.
Ask yourself this 👇
🧠 Where were you one year ago, two years ago, four or five years ago in your faith?
❓ What were you confused about?
🔍 What questions were you asking?
📖 What answers were you looking for?
That person is who you are talking to.
Once you are clear on that, go find people who are already talking to that group.
That is how you find your people.
👩🦱 If you are a 35 year old woman, you are probably going to relate more to other women in their 30s or 40s.
👨 If you are a 22 year old man, you are probably going to relate more to people in their late teens or early 20s.
Most people connect with people who look like them, sound like them, and have lived similar lives.
That is not a bad thing.
It is human nature.
But here is what I recommend you do 👇
🔎 Go on Instagram and find creators you respect who are already talking about the same things you want to talk about.
🗣️ People who sound how you want to sound.
🎯 People who reach the type of audience you want to reach.
📈 Look at their top performing posts.
👀 Look at the ones with real views and real engagement.
💬 Then read the comments.
Who is responding?
Who is asking questions?
Who clearly feels seen by that content?
Those are the same type of people you are meant to help.
From there, you do not copy what they say.
You take the idea and remix it through you.
If someone breaks down Matthew 5 verse 13 in a way that resonates with the audience you want to reach, you do not repost it.
You explain it your way.
🧠 Your voice.
🧩 Your experiences.
📖 Your perspective.
Same verse.
Same truth.
Different delivery.
Now, not everyone is going to resonate with you, and that is fine.
People connect with voices that sound familiar, feel safe, and reflect their own experiences.
Your job is not to reach everyone.
Your job is to be clear enough that the right people can recognize themselves in what you are saying.
If you stay too broad, you end up speaking to everyone and reaching no one.
Clarity creates trust.
Trust brings people in.
And that is how a community actually grows.
📘 We break down this Instagram front door process in more detail inside the IG starter course for upgraded members.
💬 Take some time after reading this post and drop a comment below sharing who you feel are your people and who you want to reach.
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You built the room, but you didn’t build the front door
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A community called to make disciples online. Learn digital ministry, community building, & social media growth rooted in clarity & the Kingdom.
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