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16d • ✌️ Motivation
If you can’t explain who you help, content will feel hard
Content feels hard for a lot of people — but not for the reason they think. Thank you for helping me see more into this today!
Most assume it’s because:
- they’re not creative enough
- they don’t have the right ideas
- they’re bad at writing
- they don’t know the algorithm
But more often than not, content feels hard because there’s no clear direction behind it.
Specifically:
They can’t clearly explain who they’re helping.
And when that’s unclear, every post becomes work.
When you sit down to create without clarity, you’re not just writing.
You’re silently asking:
- Is this for beginners or leaders?
- Is this encouragement or instruction?
- Is this for Christians struggling… or Christians teaching?
- Is this for my story, or for their problem?
- Is this too much? Not enough? Too obvious? Too vague?
That internal debate makes content exhausting.
Not because you lack ability —but because you’re carrying decisions you haven’t settled yet.
Clarity removes that weight.
When you know exactly who you’re helping, content stops being a performance and starts being a response.
You’re no longer asking:
“What should I post?”
You’re answering:
“What does this person need help seeing right now?”
That’s a completely different posture.
Most creators skip this step because it feels restrictive.
They’re afraid that choosing who they help means:
- excluding others
- limiting growth
- missing opportunities
So they try to speak to everyone.
But speaking to everyone feels like speaking into the void.
The irony is that specificity doesn’t limit impact —it focuses it.
Scripture models this constantly.
Jesus didn’t address crowds the same way He addressed individuals.
Paul didn’t write generic letters — he wrote to specific churches with specific struggles.
Clarity always precedes effectiveness.
When creators lack clarity, they often default to one of two extremes:
- sharing personal testimony with no clear takeaway
- posting generic encouragement that feels safe but forgettable
Both can be sincere.Both can be biblical.
But neither builds momentum.
Because momentum requires direction.
When you can clearly explain who you help, several things change immediately:
- ideas surface faster
- writing feels lighter
- tone becomes more natural
- consistency becomes possible
Not because you’re trying harder —but because you’re no longer guessing.
Clarity also protects you from comparison.
When you know who you’re for, other people’s content stops distracting you.
You’re not tempted to copy styles or chase formats because you understand your lane.
And that understanding brings peace.
This is especially important for Christian creators, because the pressure to “serve everyone” can feel spiritual.
But stewardship doesn’t mean scattering your energy everywhere.
It means being faithful with what you’ve been entrusted to carry.
If content feels heavy right now, it might not be because you’re undisciplined.
It might be because you’re unclear.
Not unclear about Scripture.
Not unclear about your faith.
But unclear about the person you’re meant to serve.
And clarity doesn’t require a perfect answer.
It requires an honest one.
You don’t need to define your audience forever.
You just need enough clarity to answer one question:
“Who am I trying to help today?”
When that question has an answer, content stops feeling hard.
Not because it’s easy —but because it’s directed.
And direction changes everything.
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If you can’t explain who you help, content will feel hard
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