Let's hear them! What are your three wins for this week? It doesn't matter how big or small they are...it just matters that you are celebrating them.

Philip and I met in a workshop on how to craft your differentiation statement about a year or so ago. And honestly? It was one of the most useful workshops I’ve done in a long time — because it mirrors my fundamental beliefs about client experience. (Want to learn more on that: Watch this video about Your $1M+ CX) During the call, we figured out that at the heart of what we offered, our services weren't all that different. But, in a later call we discovered our ICP's were different and how we delivered was different. That got parked in our differentiation statements. Most people don't spend a lot of time developing out their client experience intentionally. It's done on the fly or based on what's easiest for them in delivery. But, your CX should be focused on what sets you apart and what your clients actually need and want. And all of that should be rooted in your differentiation statement. In this crowded market, filled with more AI-led knowledge than actual experience, your differentiation statement is the real reason someone chooses you in a crowded marketplace. It’s the line in the sand that says: “This is what we believe.” “This is how we work.” “This is what you’ll get here that you won’t get somewhere else.” Here is how you can craft your differentiation statement (step-by-step): ➡️ Step 1: What do you want to be known for? Ask: 1. When clients describe working with me, what do I want them to say without prompting? 2. What belief or philosophy shows up in how I make decisions? 3. What do I consistently notice or solve that others miss? ➡️Step 2: How does that uniquely benefit your clients? This is where most people jump too fast. Instead of: 1. “I help founders with systems” It becomes: “I help founders design businesses that give them back 10–20 hours a week without sacrificing client experience.” The benefit must answer: 1. What friction disappears? 2. What becomes easier or faster? 3. What emotional relief do they get?

Alright guys...hope everyone is staying warm and dry. My hometown got about 1' of snow (yes, foot...not inches) which is NOT normal (it doesn't snow on the coast a lot). And we are currently in sunny Orlando where it is in the 30's. This is simply NOT okay. 😂 Guys - February is STACKED with events to help you get your business to where you want to go!! 🗓️Tues. Feb. 3rd at 3pm EST/12pm PST - @Philip Oguamanam will be leading the group coaching call for all paid members. I highly encourage you to make use of his valuable time and expertise. 🗓️Mon. Feb. 16th at 1:30pm EST/10:30am PST - I will lead the group coaching call. We'll focus on your questions and making sure you are clear in your ONE main outcome this year. 🗓️Thurs. Feb. 19th - There are two events. - 12pm EST/9am PST - @Sabrina The Lifestyle Promoter asked to practice her interviewing skills on me and I told her nothing is off limits. 😄 - 2pm EST/11am PST - I will host a free, private training on how to Scale Your Business While Freeing Up 10-20 Hours Per Week. 🗓️Wed. Feb. 25th at 11am EST/8am PST - @Des Dreckett will be leading a session on Using YouTube to Drive Traffic (I will definitely be in this one. His advice is invaluable.) I don't know about you all, but I am really excited for all of the events this month. Please make sure to go to the calendar here and add them to yours so that you don't miss out. Looking forward to an amazing new month!

February is quickly approaching... And many of you are locked down for a snow day. ❄️ So, take a few minutes today to journal and jot down: - What outcome are you most committed to in February? - And how will you make it happen? Share your thoughts below and offer support to everyone else who shares!

It's that time of the week! Celebrate three wins - no matter how big or small - that you had this week. We want to hear them all and celebrate right along with you!