@Prince Abubakar https://www.loom.com/share/f7f90d8db60248f085605e3efb6f1d0b?sid=76eab654-4f9d-4476-bc91-eff95f251d76

Try to keep it as simple as possible when you start and keep to the main decisions. For any website the three key things you will need are the: -Domain -Host -Content Management System The domain and servers hosting can be purchased through a huge amount of domain registrars available each having their own price points and offer. For ease of use i always recommend Godaddy as my domain registrar. For hosting i usually reccomend Siteground for it ease of use. For actually building and working on a website choosing a CMS is more around how you want to work with the site and how you want to build it. Wordpress is the most well known CMS and most used CMS available. There is a huge amount of content available on it and is very easy to manage/install. Siteground in particular can basically auto install and set up a staging site with Wordpress for you. Wordpress is free and wont cost anything. The theme you install on wordpress and the design builder you choose can cost money especially if you want the paid versions which offer much more utility. Our stack that we use is Astra as our Theme for its speed and the fact its very lightweight. For our builder we use Elementor Pro which is more to my personal tastes of how to build and design sites and the utility it offers me. There are plenty of options available for both. For themese you can stick with the yearly wordpress theme release and use the 2024 theme or you can even use the elementor theme both will work perfectly fine. For builders i would stick to a solid visual builder like elementor, you can look at similar products such as beaverbuilder, divi, etc and find which one you like. For how to onboard your client effectively make sure to fully plan out your site as best as you can and what you are going to be doing. Build out your sitemap and use tools to do wireframes so you can get a good idea of what conent and other collatoral you will need from your client and set a date for them to get it all to you before you proceed with the build.

Hey @Bartosz K Alistair is 100% right here. I will always start my campaigns with max click as i try to get as much data as possibel to see the extent of the search intent coming through on the keywords i selected. How i chop and change from there depends on the results i recieve and the goal of the campaigns. In most cases i will be changing to Max conversions for general service lead based campaigns. For how long until you switch i always say to my clients 1 months because its easy to understand. The real answer is until i have an unbiased statistically significant set of data that i can use to interpret the search intent as well as the general trends of the industy in that area. You have to make your own judgement call on the data to say if you are happy that what you have seens is representative enough of the campaign as a whole and how it will proceed. Start with standard ad groups they give you a lot more direct control over all the tools google has available.

Hey @Aaron T If you migrate the website to a new host and repoint the DNS to the new host there should be no issues with the website. If all your looking to do is run google ads and you are going to create a subdomain on your own hosting you wont need to move his site at all and only create an A Record in his DNS to point a subdomain to your own hosting. If he doesn't move his main website to your host there will be no downsides or errors. Subdomains function as a fully seperate website.

@Aaron T Yes you can create a seperate GA4 account or property and link it to the subdomain website.

Hey @Bart Wojciechowski Looks like the issue is likely with the age targeting inside US. https://support.google.com/adspolicy/answer/9917652?hl=en#:~:text=In%20an%20effort%20to%20improve,marital%20status%2C%20or%20ZIP%20code.&text=This%20policy%20change%20will%20apply%20in%20the%20U.S.%20and%20Canada%20only