AI is everything these days

@Chinmay Deshmukh Alex hormozi has brought you to the right place for sure!

@David Mulvaney I’ve actually thought of starting a pressure washer company myself!

@David Elam Roast (brace yourself): 1. Personalization Like a Mad-Libs Kit“[NAME] / [YOUR COMPANY]” screams template louder than a leaf-blower at 7 a.m. That’s not relevance, that’s laziness. 2. Fluff Thick Enough to Insulate a RoofFifty-three words to ask one question? The brain quits at word twelve. Lose the bloat. 3. Feature-First, Benefit-Last“Automatically follow-up 5-7 times” is your mechanic. The roofer cares about contracts closed and revenue saved. Show the payoff, not the gears. 4. Tone: Infomercial at 2 a.m.“This isn’t hypothetical!” + third-person name drop = hype, not help. Prospects smell the pitch and hit archive. 5. Social Proof Mis-FiresJerrod who? If the reader doesn’t know him, the logo or quantified result has to carry the weight—and it doesn’t. 6. Vague, High-Friction CTA“Would you be interested…?” = yes/no purgatory. Tell them exactly what tiny step to take. 7. You Start Strong, End With “We”The minute you flex about your campaign, the email pivots from their pain to your ego. Keep the spotlight on them. 8. Structure? What Structure?No subject, no first-line context, one chunky paragraph. That’s a readability crime. Quick Fix (example rewrite) Subject: Still losing roofs you already inspected? Hey {{firstName}}, Saw you quoted a roof last quarter but the install went to another crew - painful. We help roofers lock in those quotes before competitors swoop (20+ jobs booked from one database in 14 days). Worth a 7-minute walkthrough on how you could recycle last quarter’s inspections into booked installs? // David

@David Elam Roast (keep the burn cream handy): 1. “Hi [NAME]” — the Mad-Libs ChroniclesIf the first thing I see is a merge-tag placeholder, I already know the rest is canned. Relevance isn’t a mail-merge token; it’s showing you actually get my world — tokens ≠ insight. 2. Fluff thicker than shingle tar“Imagine almost every inspection turning into a booked installation on autopilot …” — that 18-word swoon adds zero clarity and 100% boredom. Every syllable that doesn't drive value is dead weight. 3. Feature flex, benefit bust“Autopilot” is how you do it; “more installs without extra site visits” is what they get. Stop leading with the gears, start with the payoff. 4. Jerrod: the inside joke no one getsSocial proof only lands when the reader sees themselves in the story. Right now Jerrod is a stranger crashing the party. Make the result ≥ the résumé. 5. One CTA, then you bolt on a P.S. side-quest“Want the sequence?” is a solid, low-friction ask—until you tack on a P.S. about “average ticket size.” That’s two asks, double the friction, half the replies. 6. Title-drop vanity badge“Founder, SmartScale Booking System” screams pitch mode. The reader cares about their roofs, not your org chart. 7. Still starring you instead of themCount how many times you say “we” or brag about the campaign. You’re the hero; they’re the prop. Flip it or get flipped into the trash. Quick Fix - 48-word version Subject: Losing inspected roofs to competitors? Hey {{firstName}}, Saw a quote you did last quarter go to another crew - painful. Roofers using our follow-up playbook turn 80 % of past inspections into installs (20 jobs in 14 days, zero ad spend). Worth sending the 5-step sequence? - David

Hey @Harshil Bhimani , saw your question and wanted to give you a proper breakdown - especially since the comment above saying “you only need 1.5k emails to get 20 meetings” is way off for a first campaign. Let’s walk through the actual math using numbers I’ve seen across tons of campaigns: 📌 Goal: 20 meetings/month📌 Here’s what typically happens in outbound: - Out of 100 emails, you get ~2.5 replies (2.5% reply rate) - Out of those 2.5 replies, maybe 1 is positive (50% positive rate) - And out of 4 positive replies, usually 1 books a meeting (25% conversion to booked call) But let’s simplify it based on numbers I’ve actually seen over and over: - To get 20 meetings, you need around 80 positive replies - To get 80 positives, you’ll likely need about 200 total replies - To get 200 replies, assuming a 2.5% reply rate, you’ll need to send ~8,000 emails So yeah - expect to send 8,000 emails to hit 20 meetings. That’s great stats, especially for your first campaign when things aren’t perfectly optimized yet. I'll attach a screenshot from one of my campaigns so you know this isn’t just theory - these are numbers I live by. Let me know if you want help setting up your funnel logic properly! @Willem Greeff - 20 meetings from just 100 emails? Please help you understand how you would get such insane numbers - especially when the average open rate is 65%. @Kunmi Digital Solution - Would also love your take here.

nice!