St. Patrick's Day can be a great opportunity for small businesses to attract new customers and boost sales. Here are some promotion ideas that can work well for small businesses: 1. Social media contest: Run a St. Patrick's Day-themed social media contest where customers can enter to win a prize by sharing a photo, video, or story related to the holiday. Make sure to use relevant hashtags like #StPatricksDay and #Contest to help promote the contest. 2. Green-themed discount: Offer a discount or special promotion on St. Patrick's Day that is tied to the color green. For example, you could offer a 17% discount (in honor of March 17th) on any green-colored products or services you offer. 3. Irish-inspired products: Create special Irish-inspired products or services for St. Patrick's Day. For example, a bakery could create special green-colored cupcakes or a coffee shop could offer Irish-themed drinks like a "Shamrock Latte". 4. Free St. Patrick's Day-themed item: Offer a free St. Patrick's Day-themed item like a sticker or pin with any purchase made on the holiday. This is a great way to incentivize customers to visit your store or website. 5. Charity promotion: Partner with a local charity and donate a portion of your sales on St. Patrick's Day to the charity. This is a great way to give back to the community while also promoting your business. 6. St. Patrick's Day event: Host a St. Patrick's Day event like a parade, live music, or Irish dancing. This can be a great way to attract new customers and create a festive atmosphere for your business. Remember to promote your St. Patrick's Day promotion through your website, social media, and email marketing, and to keep your promotion relevant to your target audience and your business. With a little creativity, you can create a memorable St. Patrick's Day promotion that helps you stand out and attract new customers to your small business.

Watch this video on how to create a compelling video sales letter with a 4 part framework!

📸Picture this: You're a business owner trying to sell your product or service. You've done your research, you've paid for amazing ads, your ad is getting leads in, you created a kicka** nurturing sequence that those leads are going through….. But no one has called you, no one has booked a meeting with you, and no one has reached out. Have you been there?? What's going on??? Well, to be completely honest, it's possible that you've fallen into the trap of thinking that nurturing your leads is the same as selling to them. While it is true that nurturing is an important part of the sales process, it's not a replacement for it. ❗❗Let me repeat that real quick: nurturing your leads…. Does NOT replace your sales process❗❗ Okay, now that we’re on the same page, let's break it down. - Nurturing is all about building a relationship with your potential customers. It's about educating them, providing them with helpful resources, and staying top-of-mind until they're ready to make a buying decision. - Sales, on the other hand, is about closing the deal. It's about identifying your customer's needs, demonstrating how your product or service can meet those needs, and persuading them to take action. ❓So why do people sometimes confuse the two❓ Well, for one thing, nurturing can feel more comfortable than selling. It's a softer approach that doesn't involve as much pressure or rejection. Plus, when you're nurturing, you're not necessarily asking for anything in return. But here's the thing: if you're only nurturing your leads and never actually selling to them, you're not doing your job as a salesperson. Your goal isn't just to have a lot of warm and fuzzy conversations with potential customers - it's to close deals and generate revenue for your company❗ So, how do you strike the right balance between nurturing and selling❓ Here are a few tips: 1️⃣ Be strategic about your nurturing efforts by consistently providing value to your potential customers through a variety of touch points. Remember, it takes an average of 21 touch points for someone to make a purchase decision, so don't be afraid to get creative with how you engage with your audience. From ads and social media posts, to emails, texts, and even physical presence at events, there are many ways to stay top-of-mind. But it's important to be practical about your efforts and ensure that each touch point is providing value to your audience.

Local DFW folks... We're launching a Marketing Mastermind Group! Test kickoff is this FRIDAY at 3:30 PM in person in our studio. To get in the group, you need to book a free 30-minute whiteboard session with me first. Watch the video here for the next steps: https://genierocket.com/whiteboard (Masterminds are for serious business owners looking to get to the next level)

There are 2 specific areas that will impact your MINDSET and your RESULTS as it relates to sales and marketing that most people aren't aware of or practicing... (💡It's an easy switch you can flip to start producing more measurable and meaningful results.) Learn these 2 master tactics by listening to the episode now: https://podcasts.apple.com/us/podcast/online-marketing-simplified-with-brad-parnell/id1482560951?i=1000598873299 PS: I've failed in asking for podcast reviews, so I need your help to get this podcast in front of more people and I can do that by getting more reviews. Can you please rate and review this show in the link above? Thank you with all my heart in advance.

One of my favorite business sales books is called "The Perfect Close" by James Muir. In that book he outlines these 2 questions that stimulate the brain of your prospect, and massively increase moving that call to the next step. Watch the video to learn the 2 questions to ask.

I originally recorded this question for Brad, however, after reflecting on it for a moment I thought this might be a good discussion piece for the group. Definity want to hear Brad and the rest if the Genie Rocket team's thoughts, but I'm betting there are some BAM community members that have some good insight on this as well. Please take 3 minutes to watch the video and share your thoughts. Thank you in advance! https://www.loom.com/share/7802251d0265454380deb3298a3fc7cb

In a world where we're bombarded with advertisements and marketing messages at every turn, it can be refreshing to see a brand take a different approach. That's where anti-marketing comes in. Anti-marketing is a marketing strategy that involves intentionally going against the grain of traditional marketing tactics in order to set your brand apart and connect with customers on a deeper level. One of the key principles of anti-marketing is authenticity. This can involve sharing behind-the-scenes glimpses of your business or even being honest about the limitations of your product or service. Another principle is focusing on the customer's experience. Anti-marketing strategies focus on creating a memorable and enjoyable experience for the customer. An example of an anti-marketing strategy is the "anti-ad" campaign launched by Patagonia. Rather than promoting their products with flashy ads, Patagonia focused on telling the story of their commitment to environmental sustainability and social responsibility. By highlighting their values and mission, Patagonia was able to connect with customers on a deeper level and build a loyal following. By focusing on authenticity, customer experience, and a unique approach to marketing, anti-marketing can help your business stand out in a crowded marketplace and build a loyal following.

In February’s monthly workshop, we went through the 10 email sequences EVERY business needs to help improve their nurturing and sales game. Make sure you are on the list for the next event! www.BAMRSVP.com Resources from the workshop: - www.onlinemarketingsimplified.com - www.diymarketing.academy

In this video, you'll learn how to flip the script, and how it will FOREVER change the way you think about how you market your product or service...

Do you have the problem of serving EVERYTHING to EVERYONE? Have you heard the term NICHE will get you RICH? I challenge you to fill in the blanks on this Dream Client Blueprint and really work on defining WHO your dream customer is, so you can start serving them better and get paid more for it. You want to become the SPECIALIST, not the GENERALIST. Grab it now!! Remember those who take action, are the ones who get results. -Brad PS: Check out my latest podcast episode on how high performers close deals here: https://podcasts.apple.com/us/podcast/online-marketing-simplified-with-brad-parnell/id1482560951?i=1000598873299

Hi everyone!!! I wanted to share an easy way to schedule and plan out your Weekly Community Outreach!! Below is a template link so you can all get more organized on how and when you're sharing awesome info to your tribe!!!! Hope this is Helpful! https://www.canva.com/design/DAFaFtNodCI/ws29vJPrd5GD5bHmCxHPdA/view?utm_content=DAFaFtNodCI&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

Another effective email nurturing strategy is called "The Drip Campaign". The idea behind The Drip Campaign is to send a series of automated emails over time, with each email building upon the previous one to slowly educate and engage your audience. The first step in setting up a successful Drip Campaign is to segment your email list based on your target audience's needs, behaviors, and interests. This allows you to create a customized and relevant experience for each segment, increasing the chances of conversions. Next, you'll want to create a series of emails that are carefully crafted to address each segment's specific pain points and needs. For example, your first email could be an introduction to your brand, followed by an email that highlights the benefits of your product, and then a final email that provides a compelling offer. One of the key advantages of The Drip Campaign is that it allows you to build relationships with your audience over time, instead of trying to close the sale in one fell swoop. By providing valuable information, addressing their needs, and demonstrating the value of your product, you can establish trust and position yourself as a thought leader in your industry. To make The Drip Campaign even more effective, consider using tools like A/B testing, lead scoring, and dynamic content to optimize your emails and improve your results. In conclusion, The Drip Campaign is a highly effective email nurturing strategy that can help you educate, engage, and convert your target audience. By segmenting your email list, crafting relevant and valuable content, and leveraging technology, you can build strong relationships and achieve your sales and marketing goals. Have you given this method a try? What kind of results have you had? Let us know down below!

Your business puts off a personality - that's your BRAND. Either accidentally or intentionally, when people think of your business, products, or services they get a feeling about them. For example, when you think about Starbucks vs. Black Rifle Coffee Company, you get a different feeling right? Take a look at the graphic below, sit with your team, and start having a conversation about what your brand represents NOW. Then take a step back and answer the questions. How do you WANT to be perceived? Who does your dream customer need you to be? Really think about that. Once you decide, then what do you need to change? Does your logo represent that new personality? Your colors? Your website? How do you answer the phone? It goes deep. 👉 I want you to answer the poll right now, to answer with your GUT instinct. Who do you think your dream customers need you to be for them right now? (You can read more about those archetypes here: https://iconicfox.com.au/brand-archetypes/) I have limited quiz options so I'll group similar ones together... Comment below as well with your thoughts.

Email marketing is a crucial aspect of digital marketing and it can be challenging to navigate the various strategies available. Two important email strategies that businesses often use are nurturing emails and follow-up sequences. While both strategies are used to engage with customers and drive results, they have different goals and should be used differently. Nurturing emails are designed to build relationships and educate your audience. They aim to provide valuable information to your subscribers and keep them engaged with your brand. Nurturing emails can include things like educational content, helpful tips, or industry insights. These emails are meant to be informative and build trust with your audience over time. On the other hand, follow-up sequences are focused on closing the deal. They are typically used after a potential customer has taken some sort of action, such as filling out a form on your website or making an initial purchase. Follow-up sequences can include things like promotional offers, reminders to complete an action, or calls to action. The goal of these emails is to move the customer towards a conversion, whether that be making a purchase, signing up for a service, or taking some other desired action. In conclusion, both nurturing emails and follow-up sequences play important roles in an effective email marketing strategy. Nurturing emails help build relationships and educate your audience, while follow-up sequences focus on driving conversions. By using both strategies together, businesses can maximize their results and take their email marketing game to the next level.

😱HASHTAGS MEAN NOTHING😱 Okay Okay let's take a deep breath and let me break this down for you. When hashtags first became a social media tool in 2007, the goal was to make it easy to group messaging together. It was an incredible way to find people who were also interested in the same topics as you! When I first started using Instagram in 2012, I would share my photography and I gained quite a decent following because of my use of hashtags. In just a few months I had met/created an entire online community of models and photographers near me. It was a very fun and super crazy because we all had zero relation to each other and strictly met through instagram. Explaining to my mom that I wanted to go meet up with people from the internet was not the easiest feat. hahaha but moral of the story, hashtags worked! Now let's remember, that was 2012, it's now 2023 so you know things have changed. Since then billions if not trillions of hashtags have been used all over the world as a way to put "eyes" on peoples art, posts, opinions, etc. Because hashtags have been going on for so long, hashtags have become extremely oversaturated, meaning the engagement has gone down significantly. In 2012 i could tag #photography and #dallastexas and be directly pushed out to people who like photography in Dallas, but if I tried to use the same hashtags today I would get pushed into the pool of billions of other accounts trying to do the same thing and I would stay in the exact same place i'm at. For Example: #love has been used approximately 1.835 BILLION times, you're post that says #love isn't getting seen by anyone. I can promise you that. The algorithm isn't completely based around the use of hashtags anymore, now it looks at video length, audio/sounds, filters, hashtags, your current followers, the people you follow, the videos you've liked recently, and every tiny thing in between. So instead of trying to find hashtags that are going to compliment exactly what you are sharing, plus the audio, plus the video length, plus your current audience, etc etc etc. Just POST.

If you've ever heard a motivational speaker say this phrase "no one is coming to save you"... that does not mean that you're all alone on an island by yourself, and be only self-reliant. That's a common thought when we hear this phrase, but is commonly misinterpreted. The truth is most people don't ever see or know when you're struggling. So what do we do when we have this feeling of isolation and struggle? You raise a flag, you admit you need help, you seek coaching or you seek counsel. The key here is, DON'T BE AFRAID TO ASK FOR HELP. The truth is, most people don't know your actual thoughts, dreams, goals, and desires. As entrepreneurs, we tend to shoulder the burden all by ourselves and go through the struggle alone. Can you relate? I've certainly had my fair share of lonely burden carrying and still struggle with raising my hand for help. Guilty. If you've reached the top, and you're lonely at the top.. then you did it wrong. You don't have to do it alone. This is one of the core reasons we created a community surrounding the sales and marketing tool of Genie Rocket with www.DIYMarketing.Academy so we could inspire, encourage and support. Instead of us selling world-class software and letting people figure it out on their own, we committed to showing up every week for coaching and community to help people get real results and real help. (and if you haven't signed up you should, you'll thank me later) Life is too short and connections are too valuable to try to muscle through it all by yourself, just to end up alone and fatigued. As a believer, I know God didn't intend us to be on a solo race to finish as broken and lonely people. I want to encourage you today to do the hard work for yourself, by asking for help in an area of your life that you are shouldering all by yourself. Will it be hard? Yes. Will it be uncomfortable? Yes. Will your brain fight against you every step of the way? Yes. That means it's the right thing to do. Do it.

When it comes down to it, there are only 5 core KPI’s (Key Performance Indicators) for your business. Here’s the real brain twister… only ONE of these FIVE KPI’s is your real bottleneck that you need to focus on for right now, that will free up the rest. Have you ever heard the term when EVERYTHING is important, then NOTHING is important? Most of the time, it’s easy for us to throw up our hands and say “all of these areas are important!” so guess what gets attention? You got it… NONE of them. I’m going to break down each of these 5 concepts in greater detail in the comments section later, but for right now, I want you to taken an action! CLICK THE OPTION that YOU feel like is your ONE CURRENT STICKING POINT for your business! (PS: I learned this from an amazing mastermind I attended, and the image attached are my original fun iPad notes)

In this workshop, Brad Parnell teaches the difference between a funnel and a website, how to construct a value ladder, and how to create an effective digital marketing lead magnet for your business to generate results. Referenced links: Join future sessions live: https://my.demio.com/ref/9py4ntdni8RSvEzq DIY Marketing Academy: https://www.diymarketing.academy/ Rocket Fuel Retreat: https://www.rocketfuelretreat.com/

🔥 Answer the quick question below, watch the video, then comment and tell us what you think about our bold and CONTROVERSIAL opinion 🫢 on this topic!

A good video sales letter (VSL) is a video that effectively promotes a product or service and invites the viewer to make a purchase. There are some key elements that help make your VSL effective. 1. A compelling and clear message. The VSL should clearly communicate the benefits of the product or service and why the viewer should buy. 2. A strong call to action. Be CLEAR about what the next steps are. The VSL should include a strong call to action that encourages the viewer to take the next step, whether it’s making a purchase or signing up for more information. Make sure the CTA isn’t confusing. (Remember: A confused mind will always say no!) 3. A credible spokesperson (this can be YOU!) The VSL should feature a credible spokesperson who can deliver the message in a believable and trustworthy way. This doesn’t have to be a celebrity. This can be YOU! Chances are, you know the most have the most conviction, so say it with confidence! BONUS: Including video testimonials from satisfied consumers can help build trust and credibility with the viewer, however, if your business/offer/product is brand new, you probably don’t have testimonials. A good VSL should be decently-produced (iPhone cameras are more than capable of great video) and clearly communicate the value of the product or service, and include a strong call to action to convince the viewer that taking action is a no brainer!

Do you use a CRM? Are you struggling to manage contacts, leads, and follow-ups? 🙏 I beg of you to watch this dang video!

There are several benefits of using video in Facebook advertising, but these are our favorites. 1. Increased engagement: Video ads tend to have higher engagement rates over other types of ads, as they capture people’s attention and hold it longer. 2. Greater reach: Facebook prioritizes video content in its algorithms, so video ads are more likely to be shown to a larger audience. 3. Higher conversion rates: Video ads can be more effective at driving conversions because they allow you to show off your products or services in a more interactive and engaging way. 4. Greater flexibility: Video ads can be used in a variety of formats, including in-feed ads on both Instagram and Facebook, which gives you more flexibility in how you reach your target audience. Have confidence in knowing that by being brave and getting in front of the camera, you're setting your ads up for better performance 🙂

Thanks everyone who attended the workshop, we had a great turnout and appreciate the high energy and participation! Rose Coffee wasn't able to make it out today due to a sickness, but they'll be at our next event, so make sure to make it out. As a reminder, please check the calendar tab for all upcoming events. New events will be posted up next week. In this session we discussed what a lead magnet is, why it's important for your business, and steps to create one with examples. 👉Copy of the handout is available in the PDF below. 🚨 ALSO! Our full software tool price is also going up after the new year, so lock in the $149/mo all-in-one sales and marketing tool before it goes up to $249/mo! Consider it an early Christmas gift to yourself, and it will be the gift that helps you eliminate marketing tool clutter and get focused on results. (We use it every day for sending out emails, texts, making calls, building web pages, organizing our sales pipelines and more) Starting in January 2023, we'll be doing intensive trainings on HOW to use the tool for attracting new leads, nurturing leads, and closing leads into sales. A full curriculum, and you can attend and watch yourself OR bring someone from your team that wants to learn marketing. Please don't miss out on this! I'd love to see you on the trainings and start January STRONG with the rest of us. A full marketing education with tools, coaching and community for $149. Let's go! Get the deal here: https://www.diymarketing.academy/

Hello! 👋 Welcome to BAM! Be a Marketer group! The goal of this community is to help Entrepreneurs and Business Owners build the business of their dreams by mastering the simple but powerful digital marketing principles. (This is the free group and when you're ready to level up - make sure to join our paid group that also includes our all-in-one marketing tool that's amazing: https://www.diymarketing.academy/) To kick things off, please comment below introducing yourself. Quick links: - Classroom of video goodies - Rocket fuel Retreat (if you want to work with us directly) 👉 Let us know: 1. Your name 2. What your super power is See you in the comments! PS: Here's how the sections of this group work: 👥 Community - Post, comment, and like 🎥 Classroom - Training and coaching videos 🗓 Calendar - Upcoming coaching and events 🚀 Leaderboard - Earn points to unlock bonuses Let's go!!!

Use this PDF daily to align your top priorities and hit your goals faster. If you have a team, print out and give a sheet to your team every day to fill out, have a 15 minute daily huddle to review priorities, then get after it! Use it then comment back in this post to share how it helps you get results!

Did you know that copywriting can help build trust between businesses and their audiences? Copywriting is the art of using words to persuade, inform, and engage an audience. By crafting compelling and persuasive messages, businesses can establish their authority and expertise in their field, which can help build trust with customers and improve the chances of making a sale. Investing in high-quality copywriting can be a valuable investment for any business looking to build trust and credibility with its audience. Are you looking for ways to invest in your business's copywriting? Here are a few ideas: 1. Hire a professional copywriter. A professional copywriter can help create high-quality, effective, and engaging copy for your business. This can be a valuable investment, especially if you don't have the time or expertise to write effective copy yourself. 2. Invest in copywriting training. There are many resources available to help businesses improve their copywriting skills, such as online courses, workshops, and books. Investing in copywriting training can help your business create better copy and achieve better results. 3.Set aside time for copywriting. Writing effective copy takes time and effort. Make sure to set aside dedicated time in your schedule to focus on your copywriting, and treat it as a priority. 4. Get feedback on your copy. Getting feedback from others can be a valuable way to improve your copywriting. Ask colleagues, friends, or even customers to review your copy and provide feedback. This can help you identify areas for improvement and make your copy more effective. Investing in your business's copywriting can be a valuable investment. By hiring a professional, investing in training, setting aside time, and getting feedback, your business can create better copy and achieve better results. #copywriting #marketing #investment

We had the pleasure of interviewing Jason and Tasha of The DRIPBaR Keller! Hear their entrepreneurship journey and passion for their awesome business. Whether you are partying hard or training hard, IV Therapy can be your best friend. Listen to the interview in the link below! https://anchor.fm/bradparnell/episodes/104-Feed-Your-Cells--Fuel-Your-Life-e1s7b7d

Just reply with “YES” and I’ll DM you the details. I have access to real time business leads, so if you have a business as a dream client… for example: - I’m looking for roofers in Southlake - I’m looking for realtors in Houston - I’m looking for plumbers in Dallas I can hook you up!

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #5 Fast Results In the world of marketing speed is paramount. Being able to not only yield results in a timely manner but also make course corrections can oftentimes make or break a campaign. Luckily, businesses looking to have the space to adjust on the fly often benefit the most from using Facebook ads. Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.