⚠Today's Meting might be delayed by 30 minutes because I'll be speaking at the AiEDGE Summit anyone can join! AiEDGE Summit link: https://aiedgesummit.com/ --------------------------------------------------- Today's topic goes around getting set up, analyzing our current visibility before starting our AEO journey! Weekly call expected time: 2:15 EST (Delayed 15 minutes of the usual schedule)

I just signed up for the trial because I’m curious how accurate or useful it actually is for tracking visibility inside AI Overviews… but I’m still not sure what to think yet. For anyone who’s used it. Is it worth it? Does the data feel reliable? Or if you’re using anything else right now to track AI Overview visibility, I’d love to hear what’s been working for you.

Lately, we’ve seen people rely more on AI search tools like ChatGPT, Perplexity, and Gemini for answers instead of going straight to Google. For example, when I need a quick explanation or summary, I’ll often just ask AI instead of clicking through multiple sites. But when I need something verified (like checking product specs or comparing pricing), I still find myself Googling. Question: Do you think AI search will eventually replace traditional search engines, or will they coexist and serve different purposes? And from your own habits, when do you prefer using AI over Google (and vice versa)?

Hey AEO Community! - 🎥 Here you'll find the latest "State Of AEO" call recordings. - ❓Also you'll be able to ask questions in advance! (Specially useful for people that cannot make it to the call!) So every week make sure to: 1️⃣ Check out the latest "State of AEO" call recording. 2️⃣ Send Us your questions to the next Call!

Lately I’ve been watching a funny pattern in our AEO conversations. Someone gets picked up by an AI engine (awesome moment, cue the small victory dance)… and then the discussion immediately splits into two camps: Camp 1: “See? Schema’s optional.” Camp 2: “Quick — cover the whole site in JSON-LD before the engines notice!” It’s like we’ve collectively decided schema is the answer… without stopping to ask what problem we’re even trying to solve. Here’s the reality check: Early AI mentions are the digital equivalent of a polite nod — not a long-term relationship. AI engines are still in their “sure, bring whatever, I’m not picky” era. But give it time — systems mature, rules tighten, and suddenly the slob phase is over. If your content structure is wobbly and your entities don’t line up, dumping schema everywhere is basically putting lipstick on a website with an identity crisis. Schema isn’t magic. It’s not a shortcut. And it’s definitely not Flex Seal for SEO. It’s annotation. The wiring — not the blueprint. So before we crown schema as the savior, maybe we should ask: Are we using schema strategically… or just because it feels like the easiest lever to pull? Because when the engines start grading more strictly — and they will — the sites with thoughtful structure, clean entities, and intentional markup are the ones that will stand up straight. Everyone else? They’ll be untangling JSON like Christmas lights. Curious to hear others: Are we leaning too hard on markup because it’s measurable… and avoiding the deeper architectural work?