In the last couple of days,
several people have asked me how I’ve learned so much about Amazon. Here’s the honest, short answer. 1. I show up. Not when I feel confident. Not when it feels easy. I show up when I’m confused, when ads don’t make sense, when sales dip, and when I’d rather pretend the dashboard doesn’t exist. 2. I fail fast on purpose. This is the part most people skip or romanticize. Failing fast does not mean being reckless. It means testing small, watching closely, and adjusting quickly. Low budgets. Short time frames. Clear learning goals. Most people want certainty before action. Amazon rewards action before certainty. Every ad I’ve turned off, every keyword that didn’t convert, every listing tweak that flopped taught me something specific. That feedback compounds. Here’s the uncomfortable truth I don’t hear enough people say out loud. You do not learn Amazon by watching videos alone. You learn Amazon by being in it long enough to collect real data and not quitting when the data bruises your ego. If you’re stuck, ask yourself this instead of “What course should I buy?” What am I avoiding testing because I’m afraid of being wrong? That’s usually the next lesson. If you’re building in public inside this Skool, you’re already doing the hardest part. Keep showing up. Keep failing small. Keep learning forward.