I've been thinking about email lately. Not whether it works. We all know it works. I'm trying to figure out where it fits in the kind of business I want to build. As a consumer, my relationship with email has changed over the years. I find myself unsubscribing from more and more lists, even from creators I genuinely like. It's rarely because I don't value their work. I just don't want my inbox to become another place competing for my attention. It's overwhelming! And this has me thinking differently about my own business. Inside Skool, community owners can send only one post via email every 72 hours. At first, I thought that sounded limiting. Now I think it might be one of the platform's best features. It forces me to pause before I click "Send." Is this post really worth interrupting someone's day? Is it one of the most valuable things I've shared over the last three days? Or is it simply a great conversation that can live inside the community? I'm finding that I actually like those constraints. They force me to be intentional about what deserves an email. As part of my Focused 12 goal to better organize my business, I'll be building an intentional email plan for August and September. Instead of emailing because I can, I want every email to have a clear purpose and be worth opening. As entrepreneurs, we're constantly told to build an email list because we "own" it. I understand that, and I'm quietly building mine. But I'm also wondering whether we should spend just as much time deciding what earns a place in someone's inbox as we do growing the list itself. Maybe less is more. Maybe earning someone's attention is more important than capturing it. I'm still thinking this through. I'd love to hear your perspective. If you have an email list, how do you decide, "Yes...this is worth sending?"

If you Start Your Skool community using my affiliate link, you get coaching support from me too. Here’s how it works: ☀️ Hobby Plan ($9/month) Get one free 30-minute setup call whenever you are ready. ☀️ Pro Plan ($99/month) Get one free 45-minute coaching call every month that you own your community through my link. We can use the calls for things like: ☀️ community setup ☀️ pricing ideas ☀️ content strategy ☀️ engagement ☀️ launches ☀️ recurring revenue ideas ☀️ simplifying your business ☀️ accountability and next steps I build inside Income Without Burnout every single day and genuinely love the platform for creators, educators, coaches, and people building intentional online businesses. One of my favorite parts is having your: ☀️ community ☀️ courses ☀️ calendar ☀️ gamification ☀️ memberships …all in one place. But most of all, YOU! I am grateful for each of you. If you have been thinking about starting a Skool, tell us your idea below. Let’s chat. ☀️ Start Your Skool Community Here and get free coaching from me! What would you want to learn first? It’s a good day to have a good day. PS: You get 2 months free when you pay for the annual PRO plan.

If you’re in a lot of Skool communities like I am, I’m curious how you use them. Do you have: 📖 A few communities where you read almost every post? 🎓 Others where you spend most of your time in the classroom? 🔔 Some where you mainly jump in when an interesting notification catches your eye? 💬 A handful you visit only when you need something specific? I’ve realized I don’t use every community the same way, and I don’t think we’re meant to. Each one serves a different purpose depending on what I’m learning, building, or needing in that season. Some are my daily coffee stop. Some are my classroom. Some are my networking space. Some quietly sit in the background until the exact moment I need them. It made me realize that joining a community and using a community are two very different things. So here’s my question… What makes a Skool community earn a permanent place in your daily or weekly routine instead of quietly fading into the background? I have a feeling the answers could teach all of us something about building communities people genuinely want to come back to.

🚨 If you have a Skool community, check your About page today. One of the biggest takeaways from today’s Skool update: 👉 Remove any external links from your About page. Starting next week, Skool’s algorithm will begin penalizing communities that send people away from their About page because it impacts their analytics and conversions. A few other updates that caught my attention: 📰 This was the final Skool Games in its current format. A brand new version has been teased, but we’ll have to wait and see what’s coming next. 📰 Skool is rolling out several platform improvements, including: • Security verification for higher risk actions • Faster global payouts • Better search filters • Freemium signup options (coming soon) 🚀 • The ability to lock some content during free trials (coming soon) • More payment methods and currencies (coming soon) 📰 One strategy shared by creators earning $100K+ per month inside Skool: Instead of sending people to lots of different places, they send traffic from YouTube, Instagram, podcasts, and everywhere else to one well crafted Skool About page. 📰 Their biggest common habits? • They show up consistently, almost every day. • They keep things simple. • They stay personal and relatable instead of trying to automate everything with AI. Watch this week’s Skool News here

I’ve been thinking about the bigger vision for our community, and I’d love your honest opinion. When someone joins Income Without Burnout, what transformation do you think they’re really buying? 💙 I want to build a business by myself. 💚 I want multiple income streams. 💛 I want more freedom. ❤️ I want to use AI to help me do it. Or is it something else entirely? There are no wrong answers. I’m asking because I want to make sure everything I create, from workshops to classrooms to content, is crystal clear about the transformation I’m helping people achieve. I’d love to hear which one resonates most with you and why.