I keep hearing different versions of this. Skool is better than funnels. I don't need a funnel, Skool covers it. Etc. Etc. And it's just not true. If you're trying to attract people to your community, engage with them when they get there, and guide them towards an upgrade or paid offer — you DO do funnels. You're just maybe not seeing it. And the same principles apply. A funnel is a guided decision path — not a template, not pretty pages, not a specific platform like ClickFunnels or Go High Level. Or even Skool. A funnel helps your ideal client navigate from where they are (stuck, frustrated, annoyed, bewildered) to where they want to be (successful, happy, calm, clear). You still need: 💥 A spark — something that inspires people to join your free community 🔥 A flame — a reason for new members to become buyers ❤️‍🔥 A blaze — a mechanism for those buyers who want to go deeper 🌟 Glowing embers — a reason for folks to stick around And if one of those layers isn’t working? The whole thing feels broken. So if you’re thinking: “I don’t need a funnel, I have Skool” ... you're probably leaving a whole bunch of opportunity and money on the table.🤷‍♀️ In Funnel Forensics we unravel all the different funnel stages as they relate to Skool. So you can find your gaps and leaks... and address them. Join us!

When most people hear the word sales, they picture pushy pitches, awkward conversations, and slick-talking professionals convincing people to buy things they don’t need. But the truth? Sales isn’t about pressure, it’s about people. It’s not about manipulation. It’s about understanding. It’s not about talking more. It’s about listening better. And it’s not about forcing decisions. It’s about helping someone make the right one. Every day, you’re already selling: - Convincing a friend to try a new restaurant - Persuading a colleague to support your idea - Demonstrating your value in a job interview Sales is simply the art of communication, trust, and service. Master it, and you don’t just increase your income, you expand your influence and opportunities in every area of life. The biggest surprise? The best salespeople aren’t pushy… they’re helpful. That’s exactly the philosophy behind Direct Sales Mastery. Redefining what it truly means to sell. So let me ask you… what’s the first word that comes to mind when you hear “sales”? 👇

It was perfect weather in North Georgia today. ☀️🌸 𝗔𝗻𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝗲𝗹𝘀𝗲 𝘄𝗮𝘀 𝗽𝗲𝗿𝗳𝗲𝗰𝘁? My grandkids running around while I laid on a blanket under an oak tree with new spring leaves in our front yard. 𝗧𝗵𝗮𝘁 𝗼𝗻𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘀𝗮𝘆𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. Because today is technically a work day for me… But since I’m building a lifestyle business, I was able to say yes when my daughter asked me to watch the kids while she and her sister went out on a sister date.🫶 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗶𝘁 𝘁𝗵𝗶𝘀 𝘄𝗮𝘆. What I actually do in my business day-to-day is build systems—so I can free up my time when it matters most. 𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗼𝗿 𝗺𝗲. 𝗜𝘁’𝘀 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱. As a 𝘀𝗼𝗹𝗼𝗽𝗿𝗲𝗻𝗲𝘂𝗿, I need systems that protect my 𝘁𝗶𝗺𝗲 and 𝗲𝗻𝗲𝗿𝗴𝘆. Because a well-run, repeatable system doesn’t just make things easier… It gives me 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗳𝗼𝗰𝘂𝘀, 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺, and 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝗰𝗼𝗺𝗲. I don’t build systems to sound smart or because it’s a “good idea.” 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗺𝘆 𝗱𝗿𝗲𝗮𝗺 𝗹𝗶𝗳𝗲 𝗼𝗻𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗺𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗵𝗮𝘀 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁. When you have the 𝟯 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 in place, your business becomes predictable. You stop guessing what might work. Instead, you know: • what to do • what to test • how to test it • and how long it will take for your income to match—and eventually exceed—your effort 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗵𝗼𝗽𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗼𝗿𝗸𝘀…𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲. If this is the kind of life you’re trying to build for yourself, come join us inside 𝗡𝗲𝘅𝘁 𝗟𝗲𝘃𝗲𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝘂𝗯. I help coaches and consultants build simple, repeatable systems so their business supports their life—not the other way around. Question: 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗱𝗮𝘆 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲—𝗮𝗻𝗱 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗶𝘁?

If you run a Skool community and your members would benefit from learning how to use YouTube to grow it, I am open to coming in and teaching that directly. In return I am looking for experts who can bring value to the professionals inside The Content Revenue Lab. Members are in their 40s and 50s, most with senior professional backgrounds, building YouTube channels to grow communities and monetise their knowledge. The topics that land best are around content strategy, community building, monetising expertise, productivity, and anything that helps a busy professional make faster progress online. The format is straightforward. You teach something genuinely useful to my members, I teach something genuinely useful to yours. No pitch fests. No hard sells. Just two communities getting access to each other's expertise. If that sounds like a fit, join The Content Revenue Lab and send a message introducing yourself, your community, and what you would cover. https://tinyurl.com/TheContentRevenueLab Des Dreckett — The Content Revenue Lab

Most people win a shoutout. @Heather Boers just won commissions. Why? Because she spent a good chunk of her time being an awesome freaking member in my community. And while bragging rights are nice, and we don't always NEED rewards, little gifts add up (and feeeeel good), right? ... Last week I added a new reward layer to my community. Here's how it works. Join Funnel Forensics and engage. Thoughtfully, intentionally, fully. Not through GIF wars or stupid mindless shit, but by sharing your funnel woes, asking for feedback, pondering things out loud, answering other people's calls for feedback, sharing relevant resources, etc. If you're the winner on the leaderboard on Sunday night, you get paid. How? I take YOUR affiliate link to MY community and use that in all my Skool promo posts and comments for a full 24 hours. If anyone joins, you get the credit. If that person upgrades or buys a program/service, you get paid. And there's a second layer to this too. If i'm also in YOUR community, and you allow links and promo content, i reward you by using your link on that content too. 🤯💥 So here's what to do next: ➡️ Join Funnel Forensics ➡️ Go find the post titled "Drop your Funnel Forensics affiliate links below!!" ➡️ Drop your affiliate link ➡️ Start engaging You also unlock things to help you build out your funnels at different levels. Like how to make sure your lead magnet actually attracts rather than repels. Or which of 6 primary leaks might be sabotaging your sales. Or a prompt and Canva template to create a killer speaker onesheet to send to podcast hosts and speaking gigs. You don't have to buy anything from me to get this. BUUUUTTTTT DO NOT JOIN IF YOU AREN'T INTERESTED IN BUILDING or FIXING YOUR FUNNEL. Ain't got time for that 💩. If you come in and spam, or drop stupid irrelevant posts and slop, or just try and drum up engagement for the sake of it, you will be shown the 🚪.