Tiers or Tears: How to Lose Members
Skool just dropped a bombshell: Membership Tiers are officially live! If you're building an online community, this could be a game-changer—offering free access, Tier 1 (monthly or annual), and Tier 2 (monthly or yearly) all under one roof. No more juggling multiple groups or workarounds. Creators are buzzing on X, with posts like "This is a game-changer" and plans to roll it out ASAP. @TheWillCarter Sounds like a win, right? More revenue streams, segmented value, and happier members who pay for what they actually need. But hold up—excitement aside, I've got a gut feeling this shiny new feature could backfire spectacularly if mishandled. Tiers aren't just a pricing tweak; they're a psychological minefield. Done wrong, they could drive members away from your group rather than deeper into it. People might quit existing communities out of FOMO or frustration, or ghost the ones they're eyeing altogether. (I am already thinking of exiting a few.) Let's break down the three biggest traps: 1. Misuse 2. Marketing Mayhem 3. Decision paralysis. I'll back it with some cold, hard stats to show why "more choices" doesn't always equal "more members. "Trap #1: Using Tiers Wrong – When 'More Options' Means Zero Differentiation. The allure of tiers is obvious: Cater to everyone from freebie seekers to high-rollers. But here's the rub: Skool caps you at two paid tiers (plus a free one), which is smart on paper. Yet, I've already seen creators plotting "hacks" to squeeze in extras via course unlocks or event access. @skoolinsiders The problem? If your tiers look like identical twins with a $10 price tag difference, members will smell the scam. I could point out a few people who are rushing in and not thinking this through already. Think about it: Tier 1 gets "basic chats and resources," Tier 2 adds "exclusive AMAs." That's not value—it's a nickel-and-dime upsell. Members who joined for the community vibe will feel nickel-and-dimed, leading to churn. (Again, I'm likely leaving a couple because of this, and I've already been asked to bring "big value" to these groups, but I'm locked out of the next tier without paying?!?!)