One of the things I do quickly with a contractor or home service partner, is make sure they've both created a company page on Nextdoor.com , as well as are posting with their personal account. In many cases you'll see people reaching out asking for exactly what you do. A simple dm introducing yourself puts you in front of people needing you service... Nextdoor is an incredible tool for contractors looking to expand their digital reach and obtain new clients. It's a platform that lets people in YOUR NEIGHBORHOOD both find service pros, as well as offer recommendations for local businesses... think word-of-mouth from trusted neighbors but in a digital space. For contractors, it provides a platform to organically reach the community or to have members endorse your work, which is a highly effective marketing tactic. And... it's FREE! (but post regularly, not just one and done!) “Word-of-mouth publicity is about the best it gets, with 83% of respondents having made a recommendation to a friend or family member and 55% making a recommendation at least once a month. However, younger consumers are more likely to engage in this behavior, with 77% reporting they make a recommendation at least once a month.” Let customers work on your behalf. Sign up (again, it's free!), list your business and contact info, and verify your Business Page. Once that's done, past and current customers within your community can leave recommendations directly on your page and increase your visibility within the neighborhood. By optimizing your contractor marketing strategy, you can attract more reviews and generate increased traffic. It doesn't take much to be rewarded their yearly recommendation awards, an icon you should both proudly share on both your socials, and website!

Social Media for Contractors & Service Companies… WHAT should I write about? First... What is "Content Marketing"? Content marketing = is when you either add content to a social media site or your website to generate jobs/work. Content marketing for contractors and home service businesses is about answering the questions homeowners type into Google every day. If you answer these questions using proper "keywords", Google will send you search traffic. (people who did a search for your service!)So when you're writing on social media, or adding articles to your blog or website, answer the questions your POTENTIAL CUSTOMER is asking! Examples: -How much does a kitchen remodel cost in [your city]? -How long does a home addition take? -Do I need a permit for a deck in [your state]? -What's the difference between hardwood and LVP flooring? -Can I clean my siding with a pressure washer? You know that question you've "heard 1,000 times"? Answer it digitally! Each piece of content targets a specific search term. Over time, these pages rank in Google and bring in traffic from people who are in the early stages of their project - the perfect time to get in front of them. Simply... write articles and posts, and create videos about what you do! Especially videos! Take out you cell a few times a week when you're doing a job, and make a 2-minute video showing the before and after, or a simple technique. YouTube is the 2nd largest search engine, and is owned by Google... so Google LOVES to show videos on page 1! And... a video is there forever.

First line strong, first glance tight, Curiosity sparks, then they bite. If your headline don’t pop, they scroll on past, Marketing’s a sprint, gotta move fast.”

“Don’t get fancy, don’t get lost, Confusion’s cheap but it comes at a cost. If they don’t get it in five seconds flat, you lost the sale — that’s a fact.”

If you're a contractor or ANY service company looking for a marketing method that more than works, watch this video. He does a day of work for free, posts these videos on his socials, and who do you think a local paying customer calls when they need a lawn company? Do YOU have any off days? How do you spend them? Prospecting? Cold calling? Golf? (ok, we understand golf) And um, I hope you're not one of those companies that "don't answer their phones", like she explains, are you? if so... www.aisprinkled.com/LTS We'll solve that problem once and for all!