One thing I notice when talking to contractors and home service business owners is that a lot of people lump “PPC” into one category. To many business owners, Google Ads and Facebook Ads seem interchangeable:“You run ads, leads come in, same thing.” But in reality, they work VERY differently, and understanding that difference can completely change the quality of jobs you get and the ROI of your campaigns. So let’s break it down. First, What’s Similar? The biggest thing both platforms have in common is your landing page (partly as you’ll soon see below) Whether traffic comes from Google or Facebook, your landing page still needs to: - build trust quickly - explain your service clearly - show credibility - make it easy to call or submit a form - convert visitors into actual leads A strong landing page is used for both platforms. That being said, Facebook does have one major difference here:you can sometimes bypass the landing page completely by using Facebook Lead Forms directly inside the platform. This can reduce friction and generate leads quickly, especially on mobile devices. The downside is that the lead quality can sometimes be lower because the process is easier and requires less commitment from the user. But beyond that, the similarities mostly end there, due to the following: 1. Different Customer Intent This is the biggest difference. Google Ads is search intent based. People are actively searching for services: - “roof repair near me” - “kitchen remodeling contractor” - “emergency plumber” - “concrete patio installer” - “best HVAC company near me” The customer already has intent.They already need the service. That’s why Google leads are often higher quality and more consistent, especially for contractors looking for immediate jobs. Facebook and Instagram work differently. People are not actively searching for a contractor while scrolling social media.They’re browsing content, watching videos, and interacting socially.

Hi everybody! I wanted to quickly introduce myself. My name is Yogev and I’ve been involved in online marketing and real estate investing for over a decade, since 2012. Around 2019, I shifted my focus more toward collaborating with real estate companies, wholesalers, and home service providers, specifically on the lead generation side for new jobs and customer acquisition. Over the years, I’ve worked with clients doing seven figures annually, and for the last 4 years I’ve focused heavily on Google Ads campaigns, both local and nationwide, across North America. Looking forward to sharing insights about lead generation, job acquisition, seller marketing, Google Ads, campaign strategy, and marketing processes in general. I’ve joined this group because I’m ramping up my work with contractors I’m curious to learn about more tools and ideas to help them acquire more job and business Would love to connect with like-minded people in the space and answer questions about PPC advertising for contractors.

In this video, I break down simple FREE marketing strategies that help contractors, cleaners, landscapers, HVAC techs, plumbers, electricians, and other service providers get more calls, more bookings, and more local customers. You’ll learn how to improve your visibility online, attract better leads, and turn your marketing into a reliable client-getting system by simply taking pictures... with a little CYA added in. If you’re tired of relying only on referrals or random job boards, this video is for you...