Nobody was buying from me and I had no idea why.

Tara Coleman

Jun 13 • General discussion

My social media was active. I was posting consistently. I even had a website.

But sales were slow and I couldn't figure out why.

Then someone asked me a simple question that changed everything:

"What exactly do you do?"

I opened my mouth to answer and stumbled. I gave a long, confusing explanation that even I wasn't sure made sense.

And that was the problem.

If I couldn't explain what I do clearly in one sentence, how was a stranger on the internet supposed to figure it out?

I went back and looked at my website, my bio, my posts. Everything was vague. Full of words but saying nothing. A potential customer could visit my entire page and still leave not knowing what I sold, who it was for, or why they should care.

I wasn't losing customers because my product was bad.

I was losing them because my message was confusing them before they even got a chance to buy.

The moment I got clear on exactly what I do, who I do it for, and the result they get, everything changed. People started reaching out. Conversations got easier. Sales started happening.

Clarity is the most underrated business skill nobody talks about.

Look at your own page right now, if a complete stranger landed on it today, would they know exactly what you do and who it's for within 5 seconds?

Drop your honest answer below 👇

2 comments

Nobody was buying from me and I had no idea why.