The RISE Core Values
I want to share the RISE core values that guide how I work, how I make decisions, and how I show up in everyday life.
These are the standards I hold myself to. As leaders we need to have values and standards.
I got these from my mentor, so now I share them with you.
These values are simple, but they shape everything.
R — Responsibility
Responsibility means you own your actions, decisions, and outcomes without excuses.
You:
• take ownership instead of shifting blame
• fix problems instead of explaining them away
• grow by taking on responsibility instead of avoiding it
This applies to your work, communication, health, finances, and the people who rely on you.
In practice:
• “I’ll handle it.”
• “I’ll fix it and it won’t happen again.”
• “This was my mistake and I’m taking care of it.”
I — Integrity
Integrity means you do what you said you’d do, when you said you’d do it.
You:
• treat your word like a contract
• stay consistent • stay honest and transparent
In practice:
• delivering on deadlines
• communicating early when plans change
• keeping promises to clients, coworkers, and family
Integrity builds trust. Trust builds strong relationships and long-term success.
S — Service
Service means you make people’s lives better because you’re involved.
You:
• go above baseline
• provide value without being asked
• contribute to the success of others
In practice:
• sending a follow-up message someone didn’t expect
• adding extra clarity, effort, or support
• doing more than what was required
Small gestures matter. People remember being valued.
E — Excellence
Excellence means taking pride in what you do and doing it the right way.
You:
• aim for consistent quality, not perfection
• finish the work, not half-finish it
• build mastery through repetition
In practice:
• cleaning up your mess
• double-checking your work
• improving systems, reps, and results
Excellence becomes a habit. Habit becomes mastery.
Summary:
Responsibility — Own everything that is yours.
Integrity — Follow through on your word.
Service — Go the extra mile.
Excellence — Do things with care and competence.
These values are the guard rails on how I want to live my life. This is how I work, how I communicate, and how I show up for other people.
What are your core values?
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Andrew Nicholls
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The RISE Core Values
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