I watched a coach spend 20 minutes trying to teach his 9-year-olds a complex pressing system last week. The problem? Half the players couldn't receive a pass without it bouncing off their feet. This scene plays out on pitches across the country every weekend. Coaches are eager to implement sophisticated tactical systems with players who lack the technical foundation to execute them. You can't build tactical intelligence on technical weakness..... Read more on the blog

If two coaches run the same session and get completely different results, is the issue really effort, or is it the lack of shared structure? Without a common language, progression, and assessment, does coaching inevitably become opinion-based rather than education-based?

So why is it still run like an artisanal craft? High-variance inputs. No standardization. No feedback loops. Every scalable system evolves from: talent → process intuition → structure output → measurement Soccer hasn’t done that yet. That’s not controversial. That’s predictable.

Hey, I'm Andrew. Glad to be here. I'm looking for more effective communication around coaching, and any strategies that work for you all. I'm a chef & nutritionist and I help regular people and athletes with food coaching. I'm happy to drop value here regarding food & nutrition as it relates to fitness.

New year, new chapter 🎉 Grateful to be stepping into this year surrounded by people who actually want to grow, learn, and build something real. Last year taught me a lot about consistency, patience, and showing up even when motivation isn’t perfect. This year is about leveling up those lessons and turning them into action. I’m coming into this year focused on progress over perfection, learning faster, helping others where I can, and staying disciplined even on the quiet days. Excited to keep sharing wins, struggles, and insights inside this community and to learn from everyone else doing the same. Wishing everyone here clarity on their goals, momentum in their work, and the discipline to stick with it when it counts. Let’s make this a year we look back on and say, Yeah, that’s when things really changed.