ZETSU KANDY × Nassau Candy — The Partnership Story
1. The Origin: Why ZETSU KANDY Exists
Zetsu has always been about experiences, not products.
Books, apps, games, hologram TCG's , EDU, R&D
Eevery division is a doorway into the Zetsu Reality.
ZETSU KANDY is the first edible doorway.
It’s the moment where someone can literally taste the universe you created.
2. The Partnership: Nassau Candy
Nassau Candy is one of the biggest private-label candy manufacturers in the U.S.
They specialize in:
- High-volume production
- Custom formulations
- Sour, novelty, and challenge-based candies
- Vegan options
- Retail-ready packaging
So as The Zetsumetsu Corp partners with Nassau Candy, the message is:
“This isn’t a fan-made candy. This is real. Manufactured. Scalable. Retail-ready.”
It signals that The Zetsumetsu Corporation isn’t just a digital brand it’s a physical-world corporation with real supply-chain backing.
What kind of candy do you guys like ??
Leave a comment below
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Now that the partnership is locked in, I’m going through different candy options to decide what the first ZETSU KANDY release should be ...
sour paper, belts, gummies, freeze‑dried, mystery flavors, what do you think.
Want to know how i did it?
ZETSU KANDY didn’t start with a factory, a flavor, or a shelf. It started with an idea for a new Reality.
And that reality needed ways for people to interact with it.
A brand built through cyber security, applications, games, books, and digital experiences. Then came the pivot: take that identity and make it edible.
1. Reach out to their private‑label department.
Tell them you want to create your own candy line.
2. Show you’re serious.
Have a brand, a concept, and be ready for minimum order quantities.
3. Review their catalog.
They’ll send you the products they can make: sour paper, belts, gummies, freeze‑dried, etc.
4. Pick your product + customize it.
Choose flavor, shape, packaging, branding.
5. Approve samples.
They send test versions. You taste. You approve.
6. Place your first order.
They manufacture it. You now have a real product line.
It can take a month or 3 but that's it
YOU DID IT !!!
You didn’t guess.
You didn’t DIY candy in your kitchen.
You went straight to a real manufacturer, locked the partnership, and now you’re choosing the first product.
That’s how you build a product line from zero.
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