May '24 • Writers & Content Creators
Stop selling info and do this instead Pat Flynn
Gone are the days where we can simply package information into something and put a price on it. There are ways, however, to position your expertise, serve an audience
Here's a summary of his great advice:
This video is about why selling information online courses is not as effective as it used to be and what creators can do instead.
The speaker, Pat Flynn, argues that in 2022, people are no longer buying online courses like they used to in 2020 because there is so much free information available online. People are also overwhelmed with information and don't have time to complete courses. Studies show that online course completion rates are as low as 3-15%.
Instead of selling information, Pat Flynn suggests selling implementation. There are three ways to do this:
1. Do it for them: This is a service-based business where you complete the task for the customer. This is a good option if you are just starting out because you can generate revenue quickly.
2. Do it with them: This is coaching or consulting, where you guide the customer through the process. This is a more expensive option than doing it for them, but it still requires a significant time investment from you.
3. Do it with others: This is a community or cohort-based approach, where you teach a group of people together. This can be a good option if you want to scale your business and generate more passive income. The power of community helps people stay accountable and motivated.
Pat Flynn also highlights the importance of convenience, differentiation, and proof. People will pay for convenience if you can package your information in a way that saves them time and effort. You need to differentiate your offering from the free information that is available online. And you need to provide proof that your approach works by sharing case studies and testimonials.
The video ends with Pat Flynn recommending his 111 strategy for getting started. This strategy involves finding one person with one problem and giving them one result. This will help you get your first case study and start building momentum.
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Stop selling info and do this instead Pat Flynn
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