It’s a question you don’t want to struggle with later on. It’s most peoples’ greatest regret — doing what people told them, instead of what they truly wanted.
Let me tell you a story, bro. Of how I knew exactly what I wanted to do even after 3 years of struggling.
📌 Storytime
It’s the summer of 2023. I’ve just finished watching my 50th video on starting a YouTube channel.
But this time, it’s different.
I pull out a Notion document, and start brainstorming an idea: how to get back onto self-improvement.
Days later, I’ve only scripted the video. Still, it’s progress.
Weeks later, I’m done scripting, recording, AND editing. So I hit publish…
And… wait for it…
20 views.
3 weeks worth of work got me 20 views. But honestly, I wasn’t complaining. Progress is progress, and, as someone new to self-improvement, starting a YouTube channel was MASSIVE.
And now, fast forward a few months, to January of 2025. I’d been uploading consistently, moving from once weekly, to three times a week. Some time in 2024 I had gotten a video pop off with 3,000 views. I even made a sale!
So naturally, I was excited as hell.
But I’m sure we all know, what goes up, must come back down.
So it’s January of 2025. My videos are averaging around 100-300 views, and I’m happy with the sales I’m making (it wasn’t much, but it was good).
But then it hits: the crash.
I’m looking at my YouTube Studio analytics and notice I’m only getting 4-10 views per video. It’s literally only been 4 days since my 100 view video, and now this?
So I sit there confused but keep uploading. Same stuff. 4-10 views.
So I change up my style a bit, add a bit more editing, put in a ton more effort.
6 views.
I continue this for… take a guess.
6 whole months. I kid you not, I kept uploading for 6 whole months, EVEN THOUGH I was getting 3% of the views I had previously.
Now, only in 6 months (June) would I realize that my channel was shadowbanned.
Meaning, YouTube wouldn’t promote my content… not even to my own 168 subscribers. So I was pissed af. And this lasted for another whole month (during which I made 3 new channels and still kept uploading).
Until one day, I was re-reading my favorite book: Meditations by Marcus Aurelius.
Book Two, Section 11:
“If the gods exist, then to abandon human beings is not frightening; the gods would never subject you to harm.”
”Everything a person needs to avoid real harm they have placed within him.”
You don’t need to be religious to understand this — just spiritual.
When I read this, I started to think, “Wait, maybe this was all just a test. Maybe I was supposed to suffer through this DROP in progress because that was life’s way of testing me.”
Everyone says, “your purpose/goal should be something you pursue even when wealth and status are taken out of the equation.”
And that’s exactly what happened to me, bro. I stopped making any money (wealth). I stopped gaining any subscribers (status). But I still kept going. I didn’t skip uploading because I lacked progress. I didn’t even quit.
📌 Aftermath
I kept doing what I loved: talking about health & productivity and posting content on it.
And that’s what I continue doing today, uploading weekly edited videos, posting daily Instagram stories, writing Skool posts like this one, making newsletters, and coaching clients using the information I’ve learned.
So if you’re wondering what to do in life, it might actually be obvious.
What do you love to do?
Forget school. Forget careers. Those limit you only to a few options.
And don’t just hop on the trail of content creation; I told you, it didn’t work entirely for me, so it might not even be for you either.
Look within yourself. Find what you would TRULY do EVEN if you had 0 results for the next 5 years.
Because I “wasted” 3 years of my life only to find out those were the 3 best years of my life.
So find out what you would “waste” your time doing — find out what you love, bro.