At the risk of being hunted down by website developers, while I do accept the need for a website, the sales funnel - that’s external to the website should be your priority.
If someone has seen your ad or your video and ready to purchase, then why send them to a website - where they potentially get lost reading (most likely) outdated content.
Instead, have a purpose built sales funnel focused on exactly what’s needed to complete the order.
Sure, have a website for general stuff - but be honest, how often do you update it with current information?
Beg to differ? Let me know your thoughts…