17h • 💎 Discussion
📌 New Hype Phrases?
I keep getting pitched to attend, to watch, to participate in, a once-in-a-lifetime, you-can't-afford-to-miss-it, millionaire-action-plan webinar with messages including phrases like these or others similar:
👉 High-impact, deep-dive session
or the opposite,
👉 Relaxed, easy-going conversation
80% or more (that is 4 out of 5, folks) of the few I do attend end up being nothing more than ego-fests telling me how great the presenter is, or fluff-and-stuff nothing-burgers, all leading to a sales pitch for their just-discovered, guaranteed blueprint to 6- or 7-figure success. One even said 8-figure; did they even know what that is?
I am seeing so many current marketers slipping into the gilded days of Madison Avenue BS and hype. Is some misguided guru actually teaching this? "Mad Men" is a critically acclaimed television drama set in the 1960s, not a marketing success plan for 2026!
Forget the hype. Forget the memes. Forget the bull. Say what you mean and deliver on what you say. Then over deliver. Watch success happen. Going back to first principles is never a bad idea. Horton had it right!
The time to find your guide is before you get lost in the woods.
Stephen B. Henry, the Coach's Coach.
Online Strategist, Business Success Guide, Personal Mentor.
...and a big fan of Theodor Geisel's books for adult reading!
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📌 New Hype Phrases?
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