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5d • 🚨General discussion
One Rule of Ones - How to Make it Work For You...
The “One of Everything” Rule (aka: How You Actually Build Momentum)
Most people don’t struggle because they’re not talented. They struggle because they’re scattered.
If you want real traction—and real income—you don’t need more.
You need one of each thing, done well.
Here’s the framework we come back to again and again:
1️⃣ One Target Market
Choose one group you genuinely care about. When you love the people you serve, you stay long enough to help them win—and they gladly pay for results.
2️⃣ One Product
Not a menu.
Not a maze.
One clear offer you can confidently say: “This will get you the result you want.”
Simplicity builds trust. Trust converts.
3️⃣ One Conversion Tool
Pick a single way to turn interest into clients—
• strategy calls
• webinars
• live events
• workshops
Choose one. Practice it. Refine it. Master it.
4️⃣ One Traffic Source
Not random networking.
Not chasing algorithms everywhere.
One traffic source you can turn on, scale, and attract aligned people consistently.
Depth beats breadth every time.
5️⃣ One Year
This is the part most people skip.
Give yourself a year to sharpen—not restart.
A year to get good instead of getting distracted.
A year to let momentum compound.
When you try to juggle:
• multiple markets
• multiple offers
• multiple funnels
• multiple platforms
You stall.
When you focus on one of each, you build power.
Sharpen one blade long enough—and it cuts through everything.
That’s how sustainable, aligned million-dollar businesses are built.
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Now for how you apply this to your business...
How Substack, Podcasting, and Skool Plug Into the “One of Everything” Framework
A lot of people have Substack, a podcast, and a Skool community…but they’re using them like separate projects instead of one system.
Let’s simplify.
You’re not building three businesses.
You’re building one ecosystem.
Here’s how each piece fits cleanly into the framework:
1️⃣ One Target Market
Your target market stays the same everywhere.
Same person:
• reads your Substack
• listens to your podcast
• joins your Skool community
If you’re changing who you’re talking to on each platform, the system breaks.
One audience. One conversation. One mission.
2️⃣ One Product
This is the part most people miss.
Your product is NOT:
• your Substack
• your podcast
• your Skool community
Those are delivery channels.
Your one product is the result you help them get:
• clarity
• clients
• confidence
• income
• healing
• visibility
Substack educates and warms them.
Podcasting builds trust and authority.
Skool delivers the transformation.
One promise. One outcome.
3️⃣ One Conversion Tool
This is where everything points.
Your conversion tool might be:
• a strategy session
• a workshop
• a challenge
• a live training
• a mastermind call
Substack and your podcast do not sell directly all the time.
They invite people into the conversion moment.
Think:
“If someone says yes, where do I send them next?”
That’s your conversion tool.
4️⃣ One Traffic Source
Here’s the subtle but powerful shift:
Your primary traffic source feeds everything else.
Podcasting often becomes the top-of-funnel:
• discoverability
• binge trust
• long-form connection
Substack then captures and deepens the relationship.
Skool is where your best people gather.
You don’t need 7 platforms.
You need one that brings new people in consistently.
5️⃣ One Year
This is where the magic actually happens.
A year of:
• publishing consistently
• refining your message
• improving one offer
• hosting the same conversion event
• talking to the same audience
Substack compounds.
Podcast episodes stack.
Skool relationships deepen.
Nothing works overnight—but everything works with focus.
The Big Picture
Substack = nurture & authority
Podcast = visibility & trust
Skool = community & transformation
Not separate.
Not overwhelming.
One aligned system.
If you’re feeling pulled in a dozen directions, it’s not because you need more tactics.
You just need to line up what you already have—and sharpen it.
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One Rule of Ones - How to Make it Work For You...
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