About Shorts on YouTube... · The You World Order

About Shorts on YouTube...

For the last few weeks I've been noticing shorts on Youtube as a driver of discoverability, but that it's almost like there are 2 platforms on Youtube. And they are siloed off from each other. On the one hand you have the "shorts" community. And on the other you have the long form content community.

My issue with the shorts are that they seldom drive traffic to anything. Sure they create discoverability, but that doesn't go anywhere. Last week I launched a very small product and used Youtube as a small source for organic traffic. Over 4,000 views on 12 shorts in 4 days...

...not a single click through to website. Minimal clicks through to long form videos.

I've been researching this topic lately, and I see that people are starting to separate their shorts and their long form onto two separate channels. The reason why is because they are saying the "shorts" audience does not consume the longform content hardly at all, and it makes the algorithm think that people don't like your long form content. It is said currently that if your discoverability is 75% or more coming from shorts, then this is probably effecting you and your shorts should probably be on a separate channel. Now of course you can promote your long form content, but it's just on another channel. Really interesting discussion.

I tend to believe it.

I think I might try this 2 channel strategy next week. Publish a longform video a week, and pull shorts from that video and publish them on the separate channel. Pushing traffic back to the longform.

Anyways, just food for thought. Thoughts from the trenches. Here is a video about what I'm talking about for your reference:

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