For years, we've been taught to grab an affiliate link, write a post, and hope someone clicks it. 👀 But AI has given us something much more valuable than better copy—it gave us leverage.
Instead of asking, "How do I sell this product?" I've started asking, "Does this company deserve my marketing?" If the answer is yes, I study their brand, gather their assets, and use AI to create content that naturally fits into the stories I'm already telling.
That's exactly what I did here. Instead of posting an affiliate link for OLIPOP, I turned it into a summer drink recipe and a cinematic commercial. Tomorrow it might be sitting on my desk while I'm vibe coding. Next week it could be in the cooler for a road trip or on the counter during a weekend recipe. The product becomes part of the experience instead of interrupting it. That's the shift.
You're no longer just an affiliate trying to make a sale. You're becoming a creative partner helping brands tell better stories.
I'm putting together a full breakdown of this process inside the classroom if you're interested because I think this way of thinking is going to become one of the biggest advantages creators have over the next few years. Whit 🫶🏽