College Sports & NIL Are Entering a New Phase — Here’s What Families Need to Know

Family, I want to share an article that highlights how much the business of college sports is changing right now, especially around NIL and revenue.

The big picture is simple:

College sports are becoming more expensive to operate, NIL has changed how athletes get paid, and schools are trying to figure out how to make everything sustainable long term.

This article touches on three important things happening at the same time:

1. NIL has completely changed the financial model of college sports.

Athletes can now earn money from their name, image, and likeness, which didn’t exist a few years ago. Schools are still adjusting to what that means financially.

2. There is growing national conversation about whether the current system works long term.

Some leaders believe the system needs clearer rules, better structure, or changes to how revenue is shared. That means NIL rules could continue to evolve.

3. Schools are exploring new ways to fund athletics.

One example mentioned is universities partnering with private investors to help support athletic departments as costs rise. This shows how serious the financial shift has become.

What does this mean for athletes and parents?

• NIL is not going away, but it will likely become more structured

• Education and compliance matter more than ever

• Athletes who understand branding, contracts, and long-term planning will be better protected

• Families who stay informed won’t be caught off guard by changes

This is why I constantly stress building a real brand and treating NIL like a business, not just chasing quick money.

I encourage you to read the full article to understand the direction college sports is moving and why staying educated matters.

📖 Read the full article here:

https://www.deseret.com/sports/2025/12/12/nil-college-sports-donald-trump-disaster-revenue-sharing-utah-private-equity/

We’ll keep breaking topics like this down inside the community so you’re prepared, informed, and protected.

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