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Jun 15 • General discussion 🗣
Clarity Closes More Deals Than Contracts
Stop talking to sellers like they’re investors.
Homeowners don’t care about ARV, novations, subto, assignment fees, or all the lingo we use.
Most of that just makes them confused.
And confused sellers don’t sign.
Your job is to make the solution simple.
Instead of saying:
“Sign this contract.”
Say:
“Let’s get the paperwork sent over to title so they can review everything.”
Instead of trying to sound smart…
explain what’s actually happening in plain English.
The seller should understand:
What you’re offering
What happens next
How they get paid
When they move
What problems you’re solving
Clarity closes more deals than jargon.
Question for the group:
What’s one real estate word you had to stop using with sellers? 👀
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Clarity Closes More Deals Than Contracts
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